MGT 6311 - FINAL EXAM STUDY GUIDE
QUESTIONS AND ANSWERS 2026
VERIFIED.
YouTube is the ____ most visited site on the internet - ANS 2nd
_____ of all adults use YouTube - ANS 74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase - ANS 51%
___% of all videos published are _______ long - ANS 56%; less than 2 minutes
4 most common video types - ANS 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ - ANS 85%; Sound
____ million users visit FB video platform every day - ANS 75
___% of IG users watch buy a product from a video ad - ANS 72
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,___% view rate from LinkedIn video campaigns - ANS 82
A view is considered a view on FB when _____________________ - ANS it runs for at least 3
seconds
When marketers include the word video in email subject line - ANS A. open rates increase by
19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% - ANS 200-300
Generally, including videos have a roughly ____% increase on CVR - ANS 100
___% of all consumer web traffic will be videos - ANS 80
___% of consumers indicate that they're willing to share videos with their friends and peers -
ANS 83
___% of the US internet audience watches online videos - ANS 85
Business Goal for Using Online Video - ANS Communication - powerful medium, building
trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
@COPYRIGHT ALL RIGHTS RESERVED PAGE 2 OF 22
, ___% of consumers would prefer watching a video to solve product related problems as
opposed to dealing with a person - ANS 68
___% of millennials find video helpful for comparison shopping - ANS 74
___% of consumers state that video increases the chance they'll purchase a product via mobile -
ANS 40
Video Content Tips - ANS 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video - ANS Use of video on company's website instead of YouTube, Social Media
Why Onsite Video? - ANS Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video - ANS Providing Control - Stop, Pause, Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
VSEO - ANS Video Search Engine Optimization
@COPYRIGHT ALL RIGHTS RESERVED PAGE 3 OF 22
QUESTIONS AND ANSWERS 2026
VERIFIED.
YouTube is the ____ most visited site on the internet - ANS 2nd
_____ of all adults use YouTube - ANS 74% or roughly 3/4
____% of B2B decision makers use YouTube to research purchase - ANS 51%
___% of all videos published are _______ long - ANS 56%; less than 2 minutes
4 most common video types - ANS 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
___% of Facebook videos are watched without ___________ - ANS 85%; Sound
____ million users visit FB video platform every day - ANS 75
___% of IG users watch buy a product from a video ad - ANS 72
@COPYRIGHT ALL RIGHTS RESERVED PAGE 1 OF 22
,___% view rate from LinkedIn video campaigns - ANS 82
A view is considered a view on FB when _____________________ - ANS it runs for at least 3
seconds
When marketers include the word video in email subject line - ANS A. open rates increase by
19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
When a marketer includes a video in an email, CTR increases _____% - ANS 200-300
Generally, including videos have a roughly ____% increase on CVR - ANS 100
___% of all consumer web traffic will be videos - ANS 80
___% of consumers indicate that they're willing to share videos with their friends and peers -
ANS 83
___% of the US internet audience watches online videos - ANS 85
Business Goal for Using Online Video - ANS Communication - powerful medium, building
trust, establishing credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
@COPYRIGHT ALL RIGHTS RESERVED PAGE 2 OF 22
, ___% of consumers would prefer watching a video to solve product related problems as
opposed to dealing with a person - ANS 68
___% of millennials find video helpful for comparison shopping - ANS 74
___% of consumers state that video increases the chance they'll purchase a product via mobile -
ANS 40
Video Content Tips - ANS 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
Onsite Video - ANS Use of video on company's website instead of YouTube, Social Media
Why Onsite Video? - ANS Make website stickier - stay longer
Capture customer attention
Create buzz
Disseminate information more clearly
Build product/service interaction with a human interaction
Entice conversion/purchase
Best Practices for Onsite Video - ANS Providing Control - Stop, Pause, Rewing, etc.
Context - Consider using text
Highlights - Display video topics, duration, etc.
Ease of Dissemination - ease to share
VSEO - ANS Video Search Engine Optimization
@COPYRIGHT ALL RIGHTS RESERVED PAGE 3 OF 22
