MGT 6311 – FINAL EXAM QUESTIONS
AND ANSWERS 2026 VERIFIED.
Video Marketing - YouTube Stats - ANS 2nd most visited website
Video Marketing - YouTube Stats - ANS >2B visitors/month
Video Marketing - YouTube Stats - ANS used by 3 out of 4 adults in the U.S.
Video Marketing - YouTube Stats - ANS used by 51% of B2B decision-makers to research a
purchase
Video Marketing - Digital Video Stats - ANS 56% of videos published recently are relatively
short in length (<2 mins)
Video Marketing - Most Common Video Types - ANS explainer video
product demos
how-to videos
testimonials
Video Marketing - Facebook Stats - ANS 85% of videos are watched without sound
Video Marketing - Impact of Videos on Emails - ANS including "video" in subject lines
increases open rates by 19% and CTR rate by 65%, and decreases unsubscribes by 26%
@COPYRIGHT ALL RIGHTS RESERVED PAGE 1 OF 38
,Video Marketing - Impact of Videos on Emails - ANS including an actual video in an email
increases CTR by 200-300%
Video Marketing - Impact of Videos on Conversion - ANS consistent use of videos on website
has a positive impact on sales across industries
Video Marketing - Online Video - ANS use of video on 3rd party sites or one of the
organization's social media sites
Video Marketing - Onsite Video - ANS use of video on organization's website
Video Marketing - Business Goals for Online Video - ANS Communication
Sales
Lead Generation
Customer Service
Promotion
Business Goals for Online Video - Communication - ANS powerful/effective medium for
messaging, building trust, and establishing credibility
Business Goals for Online Video - Sales - ANS lower barriers to purchasing online
Business Goals for Online Video - Lead Generation - ANS promote offline sale transactions
Business Goals for Online Video - Customer Service - ANS facilitate customer education and
self-service
Business Goals for Online Video - Promotion - ANS create interest/engagement for brand
offerings
@COPYRIGHT ALL RIGHTS RESERVED PAGE 2 OF 38
,Video Marketing - Tips for Video Content - ANS Capture attention early
Shorter videos are better (unless content is education)
Keep video content casual & down-to-earth (no need to highly produce every video)
Maintain relevance
Video Marketing - Business Goals for Onsite Video - ANS Make website stickier
Capture customer/prospect attention
Create buzz through viral distribution (create new awareness/interest via viral advocacy)
Disseminate information more clearly
Build product/service interest with human interaction
Entice conversion/purchase
Video Marketing - Best Practices of Onsite Video - ANS Provide users control to stop, pause,
rewind
Use text, music, images to support video context
Display video highlights: topic summary, duration, thumbnail preview
Ease of dissemination/share with other users
Video Marketing - Video Search Engine Optimization (VSEO) - ANS SERP
YouTube's Marketer Driven Component
YouTube's Consumer Driven Component
VSEO - SERP - ANS make sure videos are easy to find when user conducts research via
Google/Bing/YouTube
VSEO - YouTube's Marketer Driven Component - ANS Keyword Relevance
Title
Description
@COPYRIGHT ALL RIGHTS RESERVED PAGE 3 OF 38
, Meta Tags
Fresh Content
Likes & Sharing Encouragement
High Definition (HD) Format
VSEO - YouTube's Consumer Driven Component - ANS Ratings
Comments
Views
Shares
Playlist Additions
Subscribes
Flags/Reports
Video Marketing - Best Practices of Online Video on Facebook - ANS Set user expectations:
give a brief description of video in the comments
Keep video short: <60 secs
Hyper optimize early: capture attention/interest early
Select thumbnails wisely: entice user to press "play"
Include CTA
Video Marketing - Measuring & Reporting Metrics - ANS Watch time
Views
Average view duration
Likes/dislikes
Comments
Shares
Videos in playlist
Subscribers
Audience retention
@COPYRIGHT ALL RIGHTS RESERVED PAGE 4 OF 38
AND ANSWERS 2026 VERIFIED.
Video Marketing - YouTube Stats - ANS 2nd most visited website
Video Marketing - YouTube Stats - ANS >2B visitors/month
Video Marketing - YouTube Stats - ANS used by 3 out of 4 adults in the U.S.
Video Marketing - YouTube Stats - ANS used by 51% of B2B decision-makers to research a
purchase
Video Marketing - Digital Video Stats - ANS 56% of videos published recently are relatively
short in length (<2 mins)
Video Marketing - Most Common Video Types - ANS explainer video
product demos
how-to videos
testimonials
Video Marketing - Facebook Stats - ANS 85% of videos are watched without sound
Video Marketing - Impact of Videos on Emails - ANS including "video" in subject lines
increases open rates by 19% and CTR rate by 65%, and decreases unsubscribes by 26%
@COPYRIGHT ALL RIGHTS RESERVED PAGE 1 OF 38
,Video Marketing - Impact of Videos on Emails - ANS including an actual video in an email
increases CTR by 200-300%
Video Marketing - Impact of Videos on Conversion - ANS consistent use of videos on website
has a positive impact on sales across industries
Video Marketing - Online Video - ANS use of video on 3rd party sites or one of the
organization's social media sites
Video Marketing - Onsite Video - ANS use of video on organization's website
Video Marketing - Business Goals for Online Video - ANS Communication
Sales
Lead Generation
Customer Service
Promotion
Business Goals for Online Video - Communication - ANS powerful/effective medium for
messaging, building trust, and establishing credibility
Business Goals for Online Video - Sales - ANS lower barriers to purchasing online
Business Goals for Online Video - Lead Generation - ANS promote offline sale transactions
Business Goals for Online Video - Customer Service - ANS facilitate customer education and
self-service
Business Goals for Online Video - Promotion - ANS create interest/engagement for brand
offerings
@COPYRIGHT ALL RIGHTS RESERVED PAGE 2 OF 38
,Video Marketing - Tips for Video Content - ANS Capture attention early
Shorter videos are better (unless content is education)
Keep video content casual & down-to-earth (no need to highly produce every video)
Maintain relevance
Video Marketing - Business Goals for Onsite Video - ANS Make website stickier
Capture customer/prospect attention
Create buzz through viral distribution (create new awareness/interest via viral advocacy)
Disseminate information more clearly
Build product/service interest with human interaction
Entice conversion/purchase
Video Marketing - Best Practices of Onsite Video - ANS Provide users control to stop, pause,
rewind
Use text, music, images to support video context
Display video highlights: topic summary, duration, thumbnail preview
Ease of dissemination/share with other users
Video Marketing - Video Search Engine Optimization (VSEO) - ANS SERP
YouTube's Marketer Driven Component
YouTube's Consumer Driven Component
VSEO - SERP - ANS make sure videos are easy to find when user conducts research via
Google/Bing/YouTube
VSEO - YouTube's Marketer Driven Component - ANS Keyword Relevance
Title
Description
@COPYRIGHT ALL RIGHTS RESERVED PAGE 3 OF 38
, Meta Tags
Fresh Content
Likes & Sharing Encouragement
High Definition (HD) Format
VSEO - YouTube's Consumer Driven Component - ANS Ratings
Comments
Views
Shares
Playlist Additions
Subscribes
Flags/Reports
Video Marketing - Best Practices of Online Video on Facebook - ANS Set user expectations:
give a brief description of video in the comments
Keep video short: <60 secs
Hyper optimize early: capture attention/interest early
Select thumbnails wisely: entice user to press "play"
Include CTA
Video Marketing - Measuring & Reporting Metrics - ANS Watch time
Views
Average view duration
Likes/dislikes
Comments
Shares
Videos in playlist
Subscribers
Audience retention
@COPYRIGHT ALL RIGHTS RESERVED PAGE 4 OF 38
