Test Bank — Global Marketing, 11th Edition (Green & Keegan, 2025) | All Chapters 1-17 Covered

TEST BANK
Global Marketing
Mark C. Green, Warren J. Keegan
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11th Edition
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AP
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TEST BANK
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, TABLE OF CONTENTS
Test Bank: Global Marketing, 11th Edition

By Mark Green and Warren Keegan

PART 1: INTRODUCTION
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CHAPTER 1 Introduction to Global Marketing
PART 2: THE GLOBAL MARKETING ENVIRONMENT
CHAPTER 2 The Global Economic Environment
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CHAPTER 3 The Global Trade Environment
CHAPTER 4 Social and Cultural Environments
CHAPTER 5 The Political, Legal, and Regulatory Environments
PART 3: APPROACHING GLOBAL MARKETS
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CHAPTER 6 Global Information Systems and Market Research
CHAPTER 7 Segmentation, Targeting, and Positioning
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CHAPTER 8 Importing, Exporting, and Sourcing
CHAPTER 9 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
PART 4: THE GLOBAL MARKETING MIX
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CHAPTER 10 Brand and Product Decisions in Global Marketing
CHAPTER 11 Pricing Decisions
CHAPTER 12 Global Marketing Channels and Physical Distribution
CHAPTER 13 Global Marketing Communications Decisions I
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CHAPTER 14 Global Marketing Communications Decisions II
CHAPTER 15 Global Marketing and the Digital Revolution
PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST
CENTURY
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CHAPTER 16 Strategic Elements of Competitive Advantage
CHAPTER 17 Leadership, Organization, and Corporate Social Responsibility
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, Global Marketing, 11e (Green/Keegan)
Chapter 1 Introduction to Global Marketing

1) What is the goal of a firm that pursues a global market development strategy?
A) Creating new product offerings in a new country
B) Seeking new customers in a geographical market
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C) Creating new niche markets in each country they serve
D) Creating new products for a new country
Answer: B
Diff: 2
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Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge

2) In which way does Starbucks exemplify the implementation of growth strategies in its global
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markets when the company offers drinks to non-coffee drinkers and introduces new flavors?
A) Market development
B) Diversification
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C) Market penetration
D) Product development
Answer: D
Diff: 2
AP
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge

3) Why did Starbucks drop the word "coffee" from its logo after acquiring Evolution Fresh and
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Teavana Holdings?
A) To indicate standardization
B) To indicate adaptation
C) To indicate diversification
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D) To indicate automation
Answer: C
Diff: 2
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
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, 4) How could McDonald's use product development to expand into India?
A) Offer meals and drinks in multiple sizes.
B) Offer a loyalty program for frequent diners.
C) Increase the number of outlets.
D) Offer a vegetarian burger.
Answer: D
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Diff: 2
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
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5) Which of the following is a fundamental difference between regular marketing and global
marketing?
A) The lack of marketing mix
B) The scope of activities
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C) The lack of strategic planning
D) The focus on resources
Answer: B
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Diff: 2
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
AP
6) When a company wants to expand into new markets with existing products, which growth
strategy should they use?
A) Market development
B) Product development
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C) Diversification
D) Market penetration
Answer: A
Diff: 2
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Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge

7) Companies doing business in global markets must take extra care to protect knockoffs.
Answer: TRUE
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Diff: 1
Chapter LO: 1.1: Use the product/market growth matrix to explain the various ways a company
can expand globally.
AACSB: Application of knowledge
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