ACTUAL QUESTIONS AND ANSWERS LATEST
UPDATE|JUST RELEASED!!
Secondary data can help to - ANSWER-- Diagnose the
research problem
- Develop an approach to the problem
- Develop a sampling plan
- Formulate an appropriate research design
- Answer certain research question and test some
hypothesis
- Interpret primary data with more insight
- Validate qualitative research findings
,Secondary data problems - ANSWER-- Availability of data
- Reliability of data
- Comparability of data
- Who collected the data and for what purpose
- Any reasoning for misrepresenting the facts
- How was the data collected
- Is the data internally consistent and logical in the connect
of know data sources and/or market factors
Qualitative Techniques - ANSWER-- Researchers are wary
of using varying methods across different countries and
cultures.
- They recognise more control and consistency of design
is needed.
,- Semiotics plays a huge role in formulating
communication strategies for global brands entering
developing markets.
- This visual technique aids the development of cross-
coltural communication
Survey Methods
Online surveys
Pros - ANSWER-- The ability to reach participants in
places and at times where they spend the majority of their
lives
- Most cost effective
- Largest source of quantitive data in the world
, Online surveys
Cons - ANSWER-- Its hard to maintain a mass of people
willing to participate
- Hard to create representative samples
- Hard to identify weak participants
- Reliability and validity have been questioned
Street Surveys
Pros - ANSWER-- Easy access to a large mass of people
- Allows researchers to personally explain, test and control
complex material including visuals
- Allows the interviewer to further knowledge through the
use of open ended questions
- Good response rate