TEST BANK FOR
Marketing Management 4th EditionMark Johnston Greg Marshall
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
J J J J J J J J J J J J J J
selling.
1) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic :
J J J J J J J J J J J J J J J J
Marketing and Marketing Management Defined
J J J J
Bloom's : Remember
J J J
Difficulty : 1 Easy J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 01 A commonlyheld misconception about marketin...
J J J J J J J J J J J J J J J
2) Marketing is relevant onlyto people in the organization who work directly in the marketing
J J J J J J J J J J J J J J J
department.
2) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic :
J J J J J J J J J J J J J J J J
Marketing and Marketing Management Defined
J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
J J J J J J J J J J J J J J J J J J
Version 1 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
J J J J J J J J J J J J
and processes for creating, communicating, delivering, and exchanging offerings that have
J J J J J J J J J J J
value for customers, clients, partners, and society at large.”
J J J J J J J J
3) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J
Topic : Marketing and Marketing Management Defined
J J J J J J J
Bloom's : Remember
J J
Difficulty : 1 Easy J J J
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
J J J J J J J J J J J J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
J J J J J J J J J J J J J J J
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has
J J J J J J J J J J J J J J J J
only two business functions: marketing and innovation.
J J J J J J
4) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Remember
J J
Difficulty : 1 Easy J J J
Topic : The Concept of Customer Value
J J J J J J
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
J J J J J J J J J J J J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
J J J J J J J J J J J J J J J J J J
5) Sustainability refers to business practices that prolong the life cycle of a product.
J J J J J J J J J J J J
5) J
⊚ true J
⊚ false J
Question Details J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Topic : Marketing and Marketing Management Defined
J J J J J J
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
J J J J J J J J J J J J J J J J
AACSB : Ethics
J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
J J J J J J J J J J J J J J J
Version 1 2
,6) Firms that are stuck in a production orientation mentality likely will have great difficulty
J J J J J J J J J J J J J J
competing successfully for customers. J J J
6) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
J J J J J J J J J J J J J J J J
Topic : The Evolution of Marketing
J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
J J J J J J J J J J J J J J J J J
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he was
J J J J J J J J J J J J J J J J J J J
reflecting a sales orientation. J J J
6) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
J J J J J J J J J J J J J J J J
Topic : The Evolution of Marketing
J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 07 When HenryFord said, “People can have...
J J J J J J J J J J J J J J J J
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
J J J J J J J J J J J J
come close to one-to-one marketing by combining flexible manufacturing with flexible
J J J J J J J J J J J
marketing to enhance customer choices. J J J J
7) J
⊚ true J
⊚ false J
Version 1 3
, Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
J J J J J J J J J J J J J J J J
Topic : The Evolution of Marketing
J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
J J J J J J J J J J J J J J J J
8) Fred Wiersema’s bookThe NewMarket Leaders states that marketers will continue to have
J J J J J J J J J J J J J
more power than customers in both B2B and B2C markets.
J J J J J J J J J
8) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
J J J J J J J J J J J J J J J J
Bloom's : Remember
J J
Difficulty : 1 Easy J J J
Topic : Marketing Trends
J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
J J J J J J J J J J J J J J J J
9) In the current business environment, firms have learned to be open about products and
J J J J J J J J J J J J J J
services with consumers who have endless sources of information, including blogs, chat
J J J J J J J J J J J J
rooms, and independent websites. J J J
9) J
⊚ true J
⊚ false J
Question Details J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
J J J J J J J J J J J J J J J J
Topic : Marketing Trends
J J J
AACSB: Technology
J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
J J J J J J J J J J J J J J J J
Version 1 4
Marketing Management 4th EditionMark Johnston Greg Marshall
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
J J J J J J J J J J J J J J
selling.
1) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic :
J J J J J J J J J J J J J J J J
Marketing and Marketing Management Defined
J J J J
Bloom's : Remember
J J J
Difficulty : 1 Easy J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 01 A commonlyheld misconception about marketin...
J J J J J J J J J J J J J J J
2) Marketing is relevant onlyto people in the organization who work directly in the marketing
J J J J J J J J J J J J J J J
department.
2) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic :
J J J J J J J J J J J J J J J J
Marketing and Marketing Management Defined
J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
J J J J J J J J J J J J J J J J J J
Version 1 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
J J J J J J J J J J J J
and processes for creating, communicating, delivering, and exchanging offerings that have
J J J J J J J J J J J
value for customers, clients, partners, and society at large.”
J J J J J J J J
3) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J
Topic : Marketing and Marketing Management Defined
J J J J J J J
Bloom's : Remember
J J
Difficulty : 1 Easy J J J
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
J J J J J J J J J J J J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
J J J J J J J J J J J J J J J
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has
J J J J J J J J J J J J J J J J
only two business functions: marketing and innovation.
J J J J J J
4) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Remember
J J
Difficulty : 1 Easy J J J
Topic : The Concept of Customer Value
J J J J J J
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
J J J J J J J J J J J J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
J J J J J J J J J J J J J J J J J J
5) Sustainability refers to business practices that prolong the life cycle of a product.
J J J J J J J J J J J J
5) J
⊚ true J
⊚ false J
Question Details J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Topic : Marketing and Marketing Management Defined
J J J J J J
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
J J J J J J J J J J J J J J J J
AACSB : Ethics
J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
J J J J J J J J J J J J J J J
Version 1 2
,6) Firms that are stuck in a production orientation mentality likely will have great difficulty
J J J J J J J J J J J J J J
competing successfully for customers. J J J
6) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
J J J J J J J J J J J J J J J J
Topic : The Evolution of Marketing
J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
J J J J J J J J J J J J J J J J J
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he was
J J J J J J J J J J J J J J J J J J J
reflecting a sales orientation. J J J
6) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
J J J J J J J J J J J J J J J J
Topic : The Evolution of Marketing
J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 07 When HenryFord said, “People can have...
J J J J J J J J J J J J J J J J
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
J J J J J J J J J J J J
come close to one-to-one marketing by combining flexible manufacturing with flexible
J J J J J J J J J J J
marketing to enhance customer choices. J J J J
7) J
⊚ true J
⊚ false J
Version 1 3
, Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
J J J J J J J J J J J J J J J J
Topic : The Evolution of Marketing
J J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
J J J J J J J J J J J J J J J J
8) Fred Wiersema’s bookThe NewMarket Leaders states that marketers will continue to have
J J J J J J J J J J J J J
more power than customers in both B2B and B2C markets.
J J J J J J J J J
8) J
⊚ true J
⊚ false J
Question Details J
AACSB : Analytical Thinking
J J J J
Accessibility: Keyboard Navigation J J J
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
J J J J J J J J J J J J J J J J
Bloom's : Remember
J J
Difficulty : 1 Easy J J J
Topic : Marketing Trends
J J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
J J J J J J J J J J J J J J J J
9) In the current business environment, firms have learned to be open about products and
J J J J J J J J J J J J J J
services with consumers who have endless sources of information, including blogs, chat
J J J J J J J J J J J J
rooms, and independent websites. J J J
9) J
⊚ true J
⊚ false J
Question Details J
Accessibility: Keyboard Navigation J J J J
Bloom's : Understand
J J
Difficulty : 2 Medium J J J
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
J J J J J J J J J J J J J J J J
Topic : Marketing Trends
J J J
AACSB: Technology
J J J
Gradable : automatic
J J
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
J J J J J J J J J J J J J J J J
Version 1 4
