media richness theory
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- media's potential to convey information
- from lean (less effective) to rich media (more effective)
personal branding
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the practice of people marketing themselves and their careers as brands
,media deficit approach
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- CMC lacks immediacy and rich message cues (allow us to feel closer to
who we're communicating with)
- lowers the quality of comm.
- opinion of older generation
interpersonal + mass comm. =
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mass personal
asynchronous
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- you don't have to be there at the other end
- less pressure to respond quickly
- unaddressed documents, letters
transhumanism
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, movement to enhance the human experience through technology (GPS,
contacts, glasses, calculators)
"seduction of the innocent" book
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thinks that horror comic books are poisoning the youth through
propaganda
Public relations
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- organize press briefings, write newspaper stories, press releases, press
guides
- ex: Tiger Woods' statement about his affairs was written by PR people
patient-doctor interaction
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75% surgeons thought they communicated in a satisfactory way; only 21% of
patients agreed
early majority
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- media's potential to convey information
- from lean (less effective) to rich media (more effective)
personal branding
Give this one a try later!
the practice of people marketing themselves and their careers as brands
,media deficit approach
Give this one a try later!
- CMC lacks immediacy and rich message cues (allow us to feel closer to
who we're communicating with)
- lowers the quality of comm.
- opinion of older generation
interpersonal + mass comm. =
Give this one a try later!
mass personal
asynchronous
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- you don't have to be there at the other end
- less pressure to respond quickly
- unaddressed documents, letters
transhumanism
Give this one a try later!
, movement to enhance the human experience through technology (GPS,
contacts, glasses, calculators)
"seduction of the innocent" book
Give this one a try later!
thinks that horror comic books are poisoning the youth through
propaganda
Public relations
Give this one a try later!
- organize press briefings, write newspaper stories, press releases, press
guides
- ex: Tiger Woods' statement about his affairs was written by PR people
patient-doctor interaction
Give this one a try later!
75% surgeons thought they communicated in a satisfactory way; only 21% of
patients agreed
early majority
