AQA A-LEVEL BUSINESS PAPER 2 -
POSSIBLE TOPICS EXAM QUESTIONS
AND ANSWERS 2026
Advantages of Secondary Research - ANSWERS-cheap for small businesses
-reliable as its based on expert analysis
-large sample size
Advantages of Digital Marketing - ANSWERS-easy to target preferred market segment,
e.g through use of cookies
-lower cost than primary research
-easy to measure the reach of promotion (analytics)
-likely to get feedback on customer experiences
Example of Positive Correlation in a Business - ANSWERShigher demand = more sales
higher temperature = more ice cream sales
Extrapolation - ANSWERSPredicting future trends based on current data
-Covid made extrapolation less useful due to a lack of data for patterns and continuous
change in buying habits
Fiscal Policy - ANSWERSThe use, by the government, of taxation and government
spending to influence the economy
Monetary Policy - ANSWERSThe use, by the Bank of England, of interest rates and
changes to the money supply to achieve economic objectives set by the government
Mass Customisation - ANSWERSMass production of products with many standardised
components but tailored to certain customer needs
Producing to Order - ANSWERSProduction only begins when an order has been
received
Advantaged of Producing to Order - ANSWERS-Less waste (especially perishable
products) reduces cost per unit
-Lower storage costs
-Good customer satisfaction as customers get products fresh and when they want it
Confidence Intervals - ANSWERSHow confident a business is in their range (2 values)
of estimated values, can never be 100%
-Would 95% of customers pay £2 for this chocolate bar
POSSIBLE TOPICS EXAM QUESTIONS
AND ANSWERS 2026
Advantages of Secondary Research - ANSWERS-cheap for small businesses
-reliable as its based on expert analysis
-large sample size
Advantages of Digital Marketing - ANSWERS-easy to target preferred market segment,
e.g through use of cookies
-lower cost than primary research
-easy to measure the reach of promotion (analytics)
-likely to get feedback on customer experiences
Example of Positive Correlation in a Business - ANSWERShigher demand = more sales
higher temperature = more ice cream sales
Extrapolation - ANSWERSPredicting future trends based on current data
-Covid made extrapolation less useful due to a lack of data for patterns and continuous
change in buying habits
Fiscal Policy - ANSWERSThe use, by the government, of taxation and government
spending to influence the economy
Monetary Policy - ANSWERSThe use, by the Bank of England, of interest rates and
changes to the money supply to achieve economic objectives set by the government
Mass Customisation - ANSWERSMass production of products with many standardised
components but tailored to certain customer needs
Producing to Order - ANSWERSProduction only begins when an order has been
received
Advantaged of Producing to Order - ANSWERS-Less waste (especially perishable
products) reduces cost per unit
-Lower storage costs
-Good customer satisfaction as customers get products fresh and when they want it
Confidence Intervals - ANSWERSHow confident a business is in their range (2 values)
of estimated values, can never be 100%
-Would 95% of customers pay £2 for this chocolate bar
