BTM Final Exam Review – Study Guide, Practice Questions & Comprehensive
Course Prep
In which of the following situations should a manager use tactical management? - ANS
✔✔When working with a part-time or temporary employees.
Which marketing function involves communication directly with potential customers to
determine their needs? - ANS ✔✔Selling.
What are the four elements of a marketing mix? - ANS ✔✔Product, distribution, price, and
promotion.
Gross margin is? - ANS ✔✔The difference between selling price and the product costs.
Personal selling is usually done? - ANS ✔✔Face to face with each customer.
Which of the following is a direct channel of distribution? - ANS ✔✔Farmer Jane grows
tomatoes and sells them to customers at a roadside stand next to her farm.
Contests, games, and product give-aways are all examples of? - ANS ✔✔Sales promotion.
Which type of budget is an estimate of the actual money recieved and paid out for a specific
period? - ANS ✔✔A cash budget.
Which of the following would NOT be considered a benefit? - ANS ✔✔A salary.
The final step in the financial decision-making process is to? - ANS ✔✔Make needed
adjustments to the budget.
, Which one of the management functions involves analyzing imformation, setting goals, and
making decisions about what needs to be done? - ANS ✔✔Planning.
Employees at the first level of management in a business are? - ANS ✔✔Supervisors.
All leaders need to be dependable, which means that they? - ANS ✔✔Follow through on
commiments.
Sources of job satisfaction include? - ANS ✔✔Recognition from supervisors for a job well done.
Facilities management begins with? - ANS ✔✔Keeping utilities costs under control.
A time plan for completing activities is called a(n)? - ANS ✔✔Schedule.
Additions and improvements to a basic product are called? - ANS ✔✔Product features.
Product costs + operating expenses + profit =? - ANS ✔✔Selling price.
After several new products ideas have been generates, companies will most likely? - ANS
✔✔Evaluate the ideas to determine which have the best opportunity to succeed.
To plan effective promotions, marketers must first? - ANS ✔✔Understand the communication
process.
A key difference between advertising and publicity is that? - ANS ✔✔Advertising is paid
communication and publicity is non-paid.
Course Prep
In which of the following situations should a manager use tactical management? - ANS
✔✔When working with a part-time or temporary employees.
Which marketing function involves communication directly with potential customers to
determine their needs? - ANS ✔✔Selling.
What are the four elements of a marketing mix? - ANS ✔✔Product, distribution, price, and
promotion.
Gross margin is? - ANS ✔✔The difference between selling price and the product costs.
Personal selling is usually done? - ANS ✔✔Face to face with each customer.
Which of the following is a direct channel of distribution? - ANS ✔✔Farmer Jane grows
tomatoes and sells them to customers at a roadside stand next to her farm.
Contests, games, and product give-aways are all examples of? - ANS ✔✔Sales promotion.
Which type of budget is an estimate of the actual money recieved and paid out for a specific
period? - ANS ✔✔A cash budget.
Which of the following would NOT be considered a benefit? - ANS ✔✔A salary.
The final step in the financial decision-making process is to? - ANS ✔✔Make needed
adjustments to the budget.
, Which one of the management functions involves analyzing imformation, setting goals, and
making decisions about what needs to be done? - ANS ✔✔Planning.
Employees at the first level of management in a business are? - ANS ✔✔Supervisors.
All leaders need to be dependable, which means that they? - ANS ✔✔Follow through on
commiments.
Sources of job satisfaction include? - ANS ✔✔Recognition from supervisors for a job well done.
Facilities management begins with? - ANS ✔✔Keeping utilities costs under control.
A time plan for completing activities is called a(n)? - ANS ✔✔Schedule.
Additions and improvements to a basic product are called? - ANS ✔✔Product features.
Product costs + operating expenses + profit =? - ANS ✔✔Selling price.
After several new products ideas have been generates, companies will most likely? - ANS
✔✔Evaluate the ideas to determine which have the best opportunity to succeed.
To plan effective promotions, marketers must first? - ANS ✔✔Understand the communication
process.
A key difference between advertising and publicity is that? - ANS ✔✔Advertising is paid
communication and publicity is non-paid.
