Media, Culture and Diversity
Summary of the UGent and VUB course of 2021 by lecturer Frederik Dhaenens
Seminar 1: Introduction
Election of Miss Belgium 2018
- Winner = Angeline Flor Pua
o Chinese-Filipino diasporic background
o Caused racist discourse
“She does not look Belgian”
What is “Belgian”?
Became world news (digital era)
- What about the whole pageantry?
o Sexist
o Commodifies the women (you can book them online)
o “to-be-looked-at objects”
City of Ghent promotion campaign
- By Jeroen Van Zwol
- “All different, all part of Ghent”
- Poster which represents many different identities
o Stereotyped?
Meant to include!
You can’t depict every single identity out there
Lesbian couple represents LGBTQ+
o To battle racism and sexism
o Very good cause for people when they see their
identity represented
AB live concerts – See You in The Next Live
- We can see many different identities represented in this
promotion
o Age, gender, ethnicity
- All talk about looking forward to AB concerts
1
Summary of the UGent and VUB course of 2021 by lecturer Frederik Dhaenens
Seminar 1: Introduction
Election of Miss Belgium 2018
- Winner = Angeline Flor Pua
o Chinese-Filipino diasporic background
o Caused racist discourse
“She does not look Belgian”
What is “Belgian”?
Became world news (digital era)
- What about the whole pageantry?
o Sexist
o Commodifies the women (you can book them online)
o “to-be-looked-at objects”
City of Ghent promotion campaign
- By Jeroen Van Zwol
- “All different, all part of Ghent”
- Poster which represents many different identities
o Stereotyped?
Meant to include!
You can’t depict every single identity out there
Lesbian couple represents LGBTQ+
o To battle racism and sexism
o Very good cause for people when they see their
identity represented
AB live concerts – See You in The Next Live
- We can see many different identities represented in this
promotion
o Age, gender, ethnicity
- All talk about looking forward to AB concerts
1
