E-COMMERCE (BUS2500) FINAL VERIFIED EXAM
SOLUTIONS |COMPREHENSIVE QUESTIONS AND
ANSWERS!!|CURRENT VERSION (2026/2027)
Business Model - ANSWER-A set of processes that
combine to yield a profit.
Revenue Model - ANSWER-The combination of strategies
and techniques that a company uses to generate cash
flow into the business from customers.
SWOT Analysis - ANSWER-Evaluation of the
STRENGTHS and WEAKNESSES of a business unit, and
identification of the OPPORTUNITIES presented by the
,markets of the business unit and THREATS posed by
competitors of the business unit.
Broadband - ANSWER-Connections that operate at
speeds of greater than about 200 Kbps.
Deep Web - ANSWER-Information that is stored in
databases and is accessible to users through Web
interfaces.
TCP/IP - ANSWER-The set of protocols that provide the
basis for the operation of the Internet. The TCP protocol
includes rules that computers on a network use to
, establish and break connections. The IP protocol
determines routing of data packets.
Cannibalization - ANSWER-The loss of traditional sales of
a product to its electronic counterpart.
Marketing Channel - ANSWER-Each different pathway
that a business uses to reach its customers
Usability Testing - ANSWER-The testing and evaluation of
a company's Web site for ease of use by visitors.
Cost Per Click (CPC) - ANSWER-A pricing metric in which
a site monitors the number of visitors who click an ad and
SOLUTIONS |COMPREHENSIVE QUESTIONS AND
ANSWERS!!|CURRENT VERSION (2026/2027)
Business Model - ANSWER-A set of processes that
combine to yield a profit.
Revenue Model - ANSWER-The combination of strategies
and techniques that a company uses to generate cash
flow into the business from customers.
SWOT Analysis - ANSWER-Evaluation of the
STRENGTHS and WEAKNESSES of a business unit, and
identification of the OPPORTUNITIES presented by the
,markets of the business unit and THREATS posed by
competitors of the business unit.
Broadband - ANSWER-Connections that operate at
speeds of greater than about 200 Kbps.
Deep Web - ANSWER-Information that is stored in
databases and is accessible to users through Web
interfaces.
TCP/IP - ANSWER-The set of protocols that provide the
basis for the operation of the Internet. The TCP protocol
includes rules that computers on a network use to
, establish and break connections. The IP protocol
determines routing of data packets.
Cannibalization - ANSWER-The loss of traditional sales of
a product to its electronic counterpart.
Marketing Channel - ANSWER-Each different pathway
that a business uses to reach its customers
Usability Testing - ANSWER-The testing and evaluation of
a company's Web site for ease of use by visitors.
Cost Per Click (CPC) - ANSWER-A pricing metric in which
a site monitors the number of visitors who click an ad and
