International Marketing - Final Exam
with 100% correct answers
2026\2027
What is the primary motive for market segmentation? Answer -
Variation in customer needs
When it comes to market segmentation, what will most
companies do? - Answer - Most companies will identify and
target the most attractive market segments that they can
effectively serve.
In global marketing, why does market segmentation become
especially critical? - Answer - because of wide divergence in
cross - border consumer needs and lifestyles.
What does management need to do once it has chosen its
market segments? - Answer - Management needs to determine
a competitive positioning strategy for its products.
,Reasons for International Market Segmentation - Answer -
Country Screening
Global Market Research
Entry Decisions
Positioning Strategy
Resource Allocation (Exhibit 7 - 1)
Marketing Mix Policy
Balance between standardization and customization
International segmentation procedures - Answer Country - as -
segments or aggregate segmentation
Disaggregate international consumer segmentation
Two- stage international segmentation
How does standard country segmentation classify prospect
countries? - Answer - Standard country segmentation classifies
prospect countries on a single dimension (e.g., per capita GNP)
or on multiple dimensions —cultural, socioeconomic, and
political criteria available from secondary data sources.
For numerous country traits, use _____________. - Answer - data
reduction such as factor analysis.
,Segmentation Scenarios - Answer - Universal or global
segments
Regional segments
Unique (diverse) segments
Bases for International Market Segmentation -
Answer Demographics
Socioeconomic Variables
Purchasing Power Parity (PPP) criteria
Human development index (HDI) classification
Socioeconomic Strata (SES) Analysis (Exhibit 7 - 6)
Behavior - based segmentation
Lifestyles
Demographics - Answer - Demographic variables are among
the most popular criteria.
Socioeconomic Variables - Answer - Caveats in using per capita
income as an economic development indicator:
Monetization of transactions within a country
Gray and Black Market sections of the economy
Income disparities
, Behavior - based segmentation - Answer - Brand loyalty
Usage rate
Product penetration
Benefits
Lifestyles - Answer - Roper Consulting's Valuescope Model.
30,000 interviews around the world.
Achievers
Traditionals
Survivors
Nurturers
Hedonists
Social - Rationals
Self - Directeds
The formulation of a positioning strategy (local or global)
includes the following steps: - Answer - 1. Identify the relevant
set of competing products or brands.
2. Determine current perceptions held by consumers about
your product/brand and the competition.
3. Develop possible positioning themes.
with 100% correct answers
2026\2027
What is the primary motive for market segmentation? Answer -
Variation in customer needs
When it comes to market segmentation, what will most
companies do? - Answer - Most companies will identify and
target the most attractive market segments that they can
effectively serve.
In global marketing, why does market segmentation become
especially critical? - Answer - because of wide divergence in
cross - border consumer needs and lifestyles.
What does management need to do once it has chosen its
market segments? - Answer - Management needs to determine
a competitive positioning strategy for its products.
,Reasons for International Market Segmentation - Answer -
Country Screening
Global Market Research
Entry Decisions
Positioning Strategy
Resource Allocation (Exhibit 7 - 1)
Marketing Mix Policy
Balance between standardization and customization
International segmentation procedures - Answer Country - as -
segments or aggregate segmentation
Disaggregate international consumer segmentation
Two- stage international segmentation
How does standard country segmentation classify prospect
countries? - Answer - Standard country segmentation classifies
prospect countries on a single dimension (e.g., per capita GNP)
or on multiple dimensions —cultural, socioeconomic, and
political criteria available from secondary data sources.
For numerous country traits, use _____________. - Answer - data
reduction such as factor analysis.
,Segmentation Scenarios - Answer - Universal or global
segments
Regional segments
Unique (diverse) segments
Bases for International Market Segmentation -
Answer Demographics
Socioeconomic Variables
Purchasing Power Parity (PPP) criteria
Human development index (HDI) classification
Socioeconomic Strata (SES) Analysis (Exhibit 7 - 6)
Behavior - based segmentation
Lifestyles
Demographics - Answer - Demographic variables are among
the most popular criteria.
Socioeconomic Variables - Answer - Caveats in using per capita
income as an economic development indicator:
Monetization of transactions within a country
Gray and Black Market sections of the economy
Income disparities
, Behavior - based segmentation - Answer - Brand loyalty
Usage rate
Product penetration
Benefits
Lifestyles - Answer - Roper Consulting's Valuescope Model.
30,000 interviews around the world.
Achievers
Traditionals
Survivors
Nurturers
Hedonists
Social - Rationals
Self - Directeds
The formulation of a positioning strategy (local or global)
includes the following steps: - Answer - 1. Identify the relevant
set of competing products or brands.
2. Determine current perceptions held by consumers about
your product/brand and the competition.
3. Develop possible positioning themes.
