MNE2601
Assignment 3 PORTFOLIO Semester 1 2026
Unique number
Due date: 22 May 2026
FRESHFUEL MEAL PREP
FEASIBILITY ANALYSIS OF A HEALTHY MEAL PREPARATION BUSINESS
1. PRODUCT AND SERVICE FEASIBILITY ANALYSIS
1.1 Aim of Product and Service Feasibility
The aim of the product and service feasibility analysis is to determine whether the healthy
meal preparation business will attract enough customers at the intended selling price and
service format. The analysis also determines whether the meals are suitable for the lifestyle
and dietary needs of professionals and students in Pretoria. Product feasibility further
assists the entrepreneur to identify possible challenges customers may experience when
ordering or consuming the meals before the business officially starts operating (Chiloane-
Tsoka, 2020).
The feasibility analysis also helps the entrepreneur gather customer feedback regarding
meal quality, portion size, delivery convenience, packaging, and pricing. This information
, FRESHFUEL MEAL PREP
FEASIBILITY ANALYSIS OF A HEALTHY MEAL PREPARATION BUSINESS
1. PRODUCT AND SERVICE FEASIBILITY ANALYSIS
1.1 Aim of Product and Service Feasibility
The aim of the product and service feasibility analysis is to determine whether the
healthy meal preparation business will attract enough customers at the intended
selling price and service format. The analysis also determines whether the meals are
suitable for the lifestyle and dietary needs of professionals and students in Pretoria.
Product feasibility further assists the entrepreneur to identify possible challenges
customers may experience when ordering or consuming the meals before the
business officially starts operating (Chiloane-Tsoka, 2020).
The feasibility analysis also helps the entrepreneur gather customer feedback
regarding meal quality, portion size, delivery convenience, packaging, and pricing.
This information assists in improving the service before entering the market. Demand
forecasts can also be estimated through customer feedback and market research
findings (Chiloane-Tsoka, 2020).
1.2 Steps Followed in the Product and Service Feasibility Process
1.2.1 Market Research
Market research was conducted among university students, gym members, and
working professionals in Pretoria. Questionnaires were distributed through
WhatsApp groups and fitness centres to determine whether customers would
purchase affordable healthy meals. Most respondents indicated that they struggle to
prepare balanced meals because of busy schedules and long working hours.
1.2.2 Concept Testing
A concept statement explaining the healthy meal preparation service was presented
to ten potential customers. The concept included information about meal plans,
Assignment 3 PORTFOLIO Semester 1 2026
Unique number
Due date: 22 May 2026
FRESHFUEL MEAL PREP
FEASIBILITY ANALYSIS OF A HEALTHY MEAL PREPARATION BUSINESS
1. PRODUCT AND SERVICE FEASIBILITY ANALYSIS
1.1 Aim of Product and Service Feasibility
The aim of the product and service feasibility analysis is to determine whether the healthy
meal preparation business will attract enough customers at the intended selling price and
service format. The analysis also determines whether the meals are suitable for the lifestyle
and dietary needs of professionals and students in Pretoria. Product feasibility further
assists the entrepreneur to identify possible challenges customers may experience when
ordering or consuming the meals before the business officially starts operating (Chiloane-
Tsoka, 2020).
The feasibility analysis also helps the entrepreneur gather customer feedback regarding
meal quality, portion size, delivery convenience, packaging, and pricing. This information
, FRESHFUEL MEAL PREP
FEASIBILITY ANALYSIS OF A HEALTHY MEAL PREPARATION BUSINESS
1. PRODUCT AND SERVICE FEASIBILITY ANALYSIS
1.1 Aim of Product and Service Feasibility
The aim of the product and service feasibility analysis is to determine whether the
healthy meal preparation business will attract enough customers at the intended
selling price and service format. The analysis also determines whether the meals are
suitable for the lifestyle and dietary needs of professionals and students in Pretoria.
Product feasibility further assists the entrepreneur to identify possible challenges
customers may experience when ordering or consuming the meals before the
business officially starts operating (Chiloane-Tsoka, 2020).
The feasibility analysis also helps the entrepreneur gather customer feedback
regarding meal quality, portion size, delivery convenience, packaging, and pricing.
This information assists in improving the service before entering the market. Demand
forecasts can also be estimated through customer feedback and market research
findings (Chiloane-Tsoka, 2020).
1.2 Steps Followed in the Product and Service Feasibility Process
1.2.1 Market Research
Market research was conducted among university students, gym members, and
working professionals in Pretoria. Questionnaires were distributed through
WhatsApp groups and fitness centres to determine whether customers would
purchase affordable healthy meals. Most respondents indicated that they struggle to
prepare balanced meals because of busy schedules and long working hours.
1.2.2 Concept Testing
A concept statement explaining the healthy meal preparation service was presented
to ten potential customers. The concept included information about meal plans,
