RSM100 Final Exam | Questions with 100% Correct
Answers | Verified | Latest Update 2026
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Terms in this set (56)
What are the key success factors at -Values their customers (customer service)
Amazon related to operations -They want to be the most customer centric
management? company in the world
-Efficiency (2 day prime shipping, employees help
robots, etc.)
-Instead of having robots help employees,
employees help robots
What is the Cheetah and Gazelle -Amazon (the cheetah) tries to go after all the small
concept and how does it apply to businesses first (gazelles)
Amazon? -Once small business is dependent on Amazon,
they change terms
-Once they create a dependency on Amazon, the
smaller businesses now have to abide by Amazon's
rules
,What strategic decisions did Amazon -Putting smaller companies out of business, they
make that have made them start selling on amazon giving Amazon more
successful? market share
-Forgo profits in the short term to gain profits in
the long term
-Take an initial loss to build their market share (over
20 years without any profits)
-Ability to gather and process data to determine
demand
-Diversifying portfolio: bought whole foods, prime,
space industry etc
-Heavy r&d? Investing into other services such as
streaming
-Partnerships (also helped keep their costs down):
-Got law enforcement involved (promoting ring
software)
-Headquarters in different cities around world
Amazon can continue to sustain this Equity financing (Jeff is a businessman who
loss due to: convinced others to invest)
Convinced investors that amazon was the future
infrastructure
AWS (amazon web services) - cross subsidizing
their growth in other businesses
Discuss the use of big data and data -Dynamic pricing - determining the WTP of
analytics at Amazon different consumers, current demands
-Encourages consumers to buy more with each
order (e.g., people who bought this also bought
this)
-Tracking employees and customer movement in
stores
, Explain the concept of "Antitrust" -The idea of promoting competition for the benefit
and explain how it applies to of consumers
Amazon -Governments are afraid there will be no
competition in the market and doesn't want
Amazon to be able to influence the market prices
& quantity (operate as a monopoly) with no close
substitutes
-Ensuring the consumers gets the lowest price
possible made it difficult for the antitrust policies to
go after them (they have so much market power)
-Antitrust policy/act is there to keep competition
active
Is Amazon using predatory pricing -Yes, it was predatory
practices which do not comply with -demonstrated by the fact that they were cross
Antitrust regulation? subsidizing their e commerce business with AWS as
well (something other companies don't have the
luxury of doing)
-Put competitors out of business
-Amazon changes their prices 2.5 million times a
day
-Amazon's algorithm would look at diff prices on
diff websites, and then amazon would price
matches to a lower price to gain all the consumers
Answers | Verified | Latest Update 2026
Save
Terms in this set (56)
What are the key success factors at -Values their customers (customer service)
Amazon related to operations -They want to be the most customer centric
management? company in the world
-Efficiency (2 day prime shipping, employees help
robots, etc.)
-Instead of having robots help employees,
employees help robots
What is the Cheetah and Gazelle -Amazon (the cheetah) tries to go after all the small
concept and how does it apply to businesses first (gazelles)
Amazon? -Once small business is dependent on Amazon,
they change terms
-Once they create a dependency on Amazon, the
smaller businesses now have to abide by Amazon's
rules
,What strategic decisions did Amazon -Putting smaller companies out of business, they
make that have made them start selling on amazon giving Amazon more
successful? market share
-Forgo profits in the short term to gain profits in
the long term
-Take an initial loss to build their market share (over
20 years without any profits)
-Ability to gather and process data to determine
demand
-Diversifying portfolio: bought whole foods, prime,
space industry etc
-Heavy r&d? Investing into other services such as
streaming
-Partnerships (also helped keep their costs down):
-Got law enforcement involved (promoting ring
software)
-Headquarters in different cities around world
Amazon can continue to sustain this Equity financing (Jeff is a businessman who
loss due to: convinced others to invest)
Convinced investors that amazon was the future
infrastructure
AWS (amazon web services) - cross subsidizing
their growth in other businesses
Discuss the use of big data and data -Dynamic pricing - determining the WTP of
analytics at Amazon different consumers, current demands
-Encourages consumers to buy more with each
order (e.g., people who bought this also bought
this)
-Tracking employees and customer movement in
stores
, Explain the concept of "Antitrust" -The idea of promoting competition for the benefit
and explain how it applies to of consumers
Amazon -Governments are afraid there will be no
competition in the market and doesn't want
Amazon to be able to influence the market prices
& quantity (operate as a monopoly) with no close
substitutes
-Ensuring the consumers gets the lowest price
possible made it difficult for the antitrust policies to
go after them (they have so much market power)
-Antitrust policy/act is there to keep competition
active
Is Amazon using predatory pricing -Yes, it was predatory
practices which do not comply with -demonstrated by the fact that they were cross
Antitrust regulation? subsidizing their e commerce business with AWS as
well (something other companies don't have the
luxury of doing)
-Put competitors out of business
-Amazon changes their prices 2.5 million times a
day
-Amazon's algorithm would look at diff prices on
diff websites, and then amazon would price
matches to a lower price to gain all the consumers
