BUS 120- ch 5 (marketing to organizations) questions and answers Graded A+

BUS 120- ch 5 (marketing to organizations) questions and answers Graded A+ What is B2B/business marketing? companies, gov and non prof org marketing What are organizational buyers? buy goods/services for resale or own use What are the 4 markets for organizational buyers and what are they? Industrial markers: reprocess product they buy before selling such as car parts Reseller markets: buy physical product and sell again without reprocess Gov markets: buy goods/services for what they serve such as military or paper for office Non profit orgs: seek to provide goods/services for society What is the North American Industry Classification System (NAICS)? provides common industry defs for Canada, Mexico and USA. Facilitates measurement of economic activity What is the Standard Industrial Classification (SIC)?