Marketing 202 - Quiz 3 || Exam-Style Questions with
Correct Answers.
what is the marketing research process correct answers 1. Defining the Problem
2. Developing an Approach to the problem
3. Formulating a research design
4. Doing field work or collecting data
5. Preparing and Analysing data
6. Preparing and Presenting the report
what is a census correct answers systematically acquiring, recording, and calculating information
about the population
what is sampling correct answers a subgroup of the elements of the population for the particular
study
what is sampling error correct answers results from only looking into a small group to represent a
larger population
what is non-sampling error correct answers An error caused by something other than the fact that
a sample was selected instead of the entire population
what are examples of non-sampling errors correct answers interviewer error, respondent error
do non-sampling errors decrease as population increases correct answers NO (reduction depends
on improving the process)
can you predict a non-sampling error correct answers NO (cannot be estimated and magnitude is
usually unknown)
what is the sampling design process correct answers 1. Define the Population
2. Determine the Sampling Frame
3. Select Sampling Technique
4. Determine the Sampling Size
5. Execute the Sampling Process
what is the sampling frame correct answers the list or set of directions for identifying the target
population
what are the types of sampling techniques correct answers 1. Non-Random (Nonprobability
Sampling)
2. Random (Probability Sampling)
what are the differences between Non-probability sampling and Probability sampling correct
answers 1. Sampling error CAN be estimated in Probability Sampling
, 2. You CAN draw inferences to the population in Probability Sampling
what are some Non-probability sampling techniques correct answers 1. Convenience Sampling
2. Judgmental Sampling
3. Snowball Sampling
4. Quota Sampling
what are some probability sampling techniques correct answers 1. simple random sampling
2. systematic random sampling
3. stratified sampling
4. cluster sampling
what is convenience sampling correct answers respondents happen to be in the right place at the
right time
what is judgmental sampling correct answers sample is based on researcher's judgment
what is quota sampling correct answers population is divided into quotas based on some
characteristics
what is snowball sampling correct answers initial group of respondents selected, then they refer
you to new respondents
what is simple random sampling correct answers Randomly selecting elements from the
sampling frame
what is systematic sampling correct answers The required elements are chosen at regular
intervals from an ordered list
what is stratified sampling correct answers Dividing the population into subgroups then selecting
a sample from each of these groups
what is cluster sampling correct answers Dividing the population into a group/cluster then
selecting a sample from each cluster
what is the incidence rate correct answers rate of occurrence of persons eligible to participate in
the study
what is the completion rate correct answers percentage of qualified respondents who complete an
interview
what is measurement correct answers the process of assigning numbers to objects, events, or
situations in accord with some rule
what is scaling correct answers generation of a continuum on which measured objects are located
Correct Answers.
what is the marketing research process correct answers 1. Defining the Problem
2. Developing an Approach to the problem
3. Formulating a research design
4. Doing field work or collecting data
5. Preparing and Analysing data
6. Preparing and Presenting the report
what is a census correct answers systematically acquiring, recording, and calculating information
about the population
what is sampling correct answers a subgroup of the elements of the population for the particular
study
what is sampling error correct answers results from only looking into a small group to represent a
larger population
what is non-sampling error correct answers An error caused by something other than the fact that
a sample was selected instead of the entire population
what are examples of non-sampling errors correct answers interviewer error, respondent error
do non-sampling errors decrease as population increases correct answers NO (reduction depends
on improving the process)
can you predict a non-sampling error correct answers NO (cannot be estimated and magnitude is
usually unknown)
what is the sampling design process correct answers 1. Define the Population
2. Determine the Sampling Frame
3. Select Sampling Technique
4. Determine the Sampling Size
5. Execute the Sampling Process
what is the sampling frame correct answers the list or set of directions for identifying the target
population
what are the types of sampling techniques correct answers 1. Non-Random (Nonprobability
Sampling)
2. Random (Probability Sampling)
what are the differences between Non-probability sampling and Probability sampling correct
answers 1. Sampling error CAN be estimated in Probability Sampling
, 2. You CAN draw inferences to the population in Probability Sampling
what are some Non-probability sampling techniques correct answers 1. Convenience Sampling
2. Judgmental Sampling
3. Snowball Sampling
4. Quota Sampling
what are some probability sampling techniques correct answers 1. simple random sampling
2. systematic random sampling
3. stratified sampling
4. cluster sampling
what is convenience sampling correct answers respondents happen to be in the right place at the
right time
what is judgmental sampling correct answers sample is based on researcher's judgment
what is quota sampling correct answers population is divided into quotas based on some
characteristics
what is snowball sampling correct answers initial group of respondents selected, then they refer
you to new respondents
what is simple random sampling correct answers Randomly selecting elements from the
sampling frame
what is systematic sampling correct answers The required elements are chosen at regular
intervals from an ordered list
what is stratified sampling correct answers Dividing the population into subgroups then selecting
a sample from each of these groups
what is cluster sampling correct answers Dividing the population into a group/cluster then
selecting a sample from each cluster
what is the incidence rate correct answers rate of occurrence of persons eligible to participate in
the study
what is the completion rate correct answers percentage of qualified respondents who complete an
interview
what is measurement correct answers the process of assigning numbers to objects, events, or
situations in accord with some rule
what is scaling correct answers generation of a continuum on which measured objects are located
