FINAL EXAM MKT 202 || Questions with Complete
Solutions.
____is one of the most important ways to control a wide variety of nonsampling errors on the
part of both interviewers and respondents during the data collection stage of the marketing
research process correct answers stressing the importance of good questionnaire design in
reducing these errors
most problems encountered with online surveys can usually be prevented by____ correct
answers selecting options or requirements in the online questionnaire program
_____is NOT one of the options in addressing data quality issues correct answers leaving the
respondent's data row but correcting the answers
coaching a respondent to obtain desired response is which type of interviewer error? correct
answers leading the respondent
methods useful in minimizing intentional respondent error include all of the following
EXCEPT___ correct answers use of contract respondents
it is important to minimize falsehoods and non-responsive tendencies on the part of respondents
to control ____ correct answers intentional respondent error
necessitated by nonresponses and suspicious answers, ____ in the marketing research process
involve inspecting respondents' answers in the dataset. correct answers a separate phase of the
data preparation stage
researchers look for "break-offs" or ____when inspecting raw data correct answers incomplete
responses
it is much more convenient to have findings tables use the labels on the questionnaire, such as
"male" or "female," rather than the code numbers, such as "1" and "2" when performing ____
correct answers data analysis
which of the following is NOT among the several mechanisms routinely used by professional
field data collection companies to reduce unintentional fieldworker errors correct answers
psychological screening
determining the presence of "bad" respondents and to throw out the ones with severe problems is
the purpose of ____ correct answers raw data inspection
in order to reduce _____, it is useful for a researcher to offer the "don't know" option with the
questions that require mental effort correct answers item omissions
, _____ is defined as the ratio of the number of completed interviews to the number of eligible
units in the sample correct answers response rate
the control of unintentional respondent error takes various forms including all of the following
EXCEPT______ correct answers careful selection of respondents
which of the following does NOT represent one of the problem respondent categories? correct
answers homogenous responses
skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of
firms to use____ correct answers panel companies
instead of directly quizzing the respondent about a subject that might be embarrassing, the
interviewer couches the question in terms of another person who is similar to the respondent. this
is known as which type of technique? correct answers third-person technique
the advantage of a code book that describes the data file is that any ____ can work on the dataset
correct answers analyst
panel companies claim to provide samples of very specific _____ by inviting only those panel
members who qualify on specific criteria to participate in any given survey correct answers
consumer types
which of the following is the operation in which the identification of code values is associated
with the possible responses for each question on the questionnaire? correct answers data coding
the most correct method of determining sample size is the confidence interval approach, which
applies the concepts of all the following EXCEPT ______ correct answers validity and value
which of the following descriptive statistic would a researcher use when accumulating the age of
each respondent? correct answers frequency and/or percentage distribution
which of the following descriptive static would a researcher likely use when asking a respondent
to estimate how many hamburgers they ate the prior week? correct answers standard deviation
consider that we have nominal data (responses are categorical) and the responses are "Yes" or
"No" to the question: "The next time you order pizza, will you use Domino's?" Which of the
following sets of responses shows the MOST variability? correct answers 55 percent say "Yes"
and 45 percent say "No".
which of the following relates to all sources of error other than the sample selection method and
sample size, including problem specification mistakes, question bias, data recording errors, or
incorrect analysis? correct answers non-sampling error
Solutions.
____is one of the most important ways to control a wide variety of nonsampling errors on the
part of both interviewers and respondents during the data collection stage of the marketing
research process correct answers stressing the importance of good questionnaire design in
reducing these errors
most problems encountered with online surveys can usually be prevented by____ correct
answers selecting options or requirements in the online questionnaire program
_____is NOT one of the options in addressing data quality issues correct answers leaving the
respondent's data row but correcting the answers
coaching a respondent to obtain desired response is which type of interviewer error? correct
answers leading the respondent
methods useful in minimizing intentional respondent error include all of the following
EXCEPT___ correct answers use of contract respondents
it is important to minimize falsehoods and non-responsive tendencies on the part of respondents
to control ____ correct answers intentional respondent error
necessitated by nonresponses and suspicious answers, ____ in the marketing research process
involve inspecting respondents' answers in the dataset. correct answers a separate phase of the
data preparation stage
researchers look for "break-offs" or ____when inspecting raw data correct answers incomplete
responses
it is much more convenient to have findings tables use the labels on the questionnaire, such as
"male" or "female," rather than the code numbers, such as "1" and "2" when performing ____
correct answers data analysis
which of the following is NOT among the several mechanisms routinely used by professional
field data collection companies to reduce unintentional fieldworker errors correct answers
psychological screening
determining the presence of "bad" respondents and to throw out the ones with severe problems is
the purpose of ____ correct answers raw data inspection
in order to reduce _____, it is useful for a researcher to offer the "don't know" option with the
questions that require mental effort correct answers item omissions
, _____ is defined as the ratio of the number of completed interviews to the number of eligible
units in the sample correct answers response rate
the control of unintentional respondent error takes various forms including all of the following
EXCEPT______ correct answers careful selection of respondents
which of the following does NOT represent one of the problem respondent categories? correct
answers homogenous responses
skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of
firms to use____ correct answers panel companies
instead of directly quizzing the respondent about a subject that might be embarrassing, the
interviewer couches the question in terms of another person who is similar to the respondent. this
is known as which type of technique? correct answers third-person technique
the advantage of a code book that describes the data file is that any ____ can work on the dataset
correct answers analyst
panel companies claim to provide samples of very specific _____ by inviting only those panel
members who qualify on specific criteria to participate in any given survey correct answers
consumer types
which of the following is the operation in which the identification of code values is associated
with the possible responses for each question on the questionnaire? correct answers data coding
the most correct method of determining sample size is the confidence interval approach, which
applies the concepts of all the following EXCEPT ______ correct answers validity and value
which of the following descriptive statistic would a researcher use when accumulating the age of
each respondent? correct answers frequency and/or percentage distribution
which of the following descriptive static would a researcher likely use when asking a respondent
to estimate how many hamburgers they ate the prior week? correct answers standard deviation
consider that we have nominal data (responses are categorical) and the responses are "Yes" or
"No" to the question: "The next time you order pizza, will you use Domino's?" Which of the
following sets of responses shows the MOST variability? correct answers 55 percent say "Yes"
and 45 percent say "No".
which of the following relates to all sources of error other than the sample selection method and
sample size, including problem specification mistakes, question bias, data recording errors, or
incorrect analysis? correct answers non-sampling error
