MARKETING MANAGEMENT 4TH EDITION
2026 PRACTICE TEST QUESTIONS AND
SOLUTIONS GRADED A+
⩥ What best describes the channel where producers sell to re-sellers?
Answer: Indirect
⩥ T or F: B-to-B includes selling to re-sellers, it does not include selling
for direct use.
Answer: False
⩥ T or F: A market made up of federal, state, or local government
entities is an Institutional Market.
Answer: False
⩥ NAICS stands for:
Answer: North American Industrial Classification System
⩥ Which of one the following sources generally has the best information
about people at the functional title level?
Answer: Trade Associations
,⩥ Which of the following takes the most effort and time?
Answer: New Purchase
⩥ T or F: Business to Consumer is based more on personal relationships
that Business to Business..
Answer: False
⩥ T or F: Functional Title is NOT the same as Job Title..
Answer: True
⩥ A business is trying to tie together all the contacts and locations
among the various offices and factories of one of their customer
corporations. This is called a:.
Answer: Roll-up
⩥ T or F: A Brand does work for the customer.
Answer: True
⩥ T or F: A brand mark is the same as a brand name..
Answer: False
, ⩥ T or F: Once a trade name is trademarked, the owner cannot lose the
rights by not using the trade name, they can keep it over time like a
copyright..
Answer: False
⩥ T or F: Future sales from people who are not yet customers can be
part of Brand Equity..
Answer: True
⩥ T or F: A manufacturer's brand is a brand that must have the same
name as the manufacturer..
Answer: False
⩥ T or F: A Private Brand can be owned or controlled by a manufacturer
as long as the names are different..
Answer: False
⩥ Which of the following describe the type(s) of the John Deere brand?
(2 things).
Answer: Family & manufacturer's
⩥ What is the term for allowing another organization to use the
intellectual property of a brand?.
Answer: Brand licensing
2026 PRACTICE TEST QUESTIONS AND
SOLUTIONS GRADED A+
⩥ What best describes the channel where producers sell to re-sellers?
Answer: Indirect
⩥ T or F: B-to-B includes selling to re-sellers, it does not include selling
for direct use.
Answer: False
⩥ T or F: A market made up of federal, state, or local government
entities is an Institutional Market.
Answer: False
⩥ NAICS stands for:
Answer: North American Industrial Classification System
⩥ Which of one the following sources generally has the best information
about people at the functional title level?
Answer: Trade Associations
,⩥ Which of the following takes the most effort and time?
Answer: New Purchase
⩥ T or F: Business to Consumer is based more on personal relationships
that Business to Business..
Answer: False
⩥ T or F: Functional Title is NOT the same as Job Title..
Answer: True
⩥ A business is trying to tie together all the contacts and locations
among the various offices and factories of one of their customer
corporations. This is called a:.
Answer: Roll-up
⩥ T or F: A Brand does work for the customer.
Answer: True
⩥ T or F: A brand mark is the same as a brand name..
Answer: False
, ⩥ T or F: Once a trade name is trademarked, the owner cannot lose the
rights by not using the trade name, they can keep it over time like a
copyright..
Answer: False
⩥ T or F: Future sales from people who are not yet customers can be
part of Brand Equity..
Answer: True
⩥ T or F: A manufacturer's brand is a brand that must have the same
name as the manufacturer..
Answer: False
⩥ T or F: A Private Brand can be owned or controlled by a manufacturer
as long as the names are different..
Answer: False
⩥ Which of the following describe the type(s) of the John Deere brand?
(2 things).
Answer: Family & manufacturer's
⩥ What is the term for allowing another organization to use the
intellectual property of a brand?.
Answer: Brand licensing
