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Coms 203 -Midterm Test Questions with Solved Complete Solutions Updated.

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convergence - Answer Media forms and media businesses coming together, as when america online bought time warner; the term is sometimes used to describe technical convergence, as when various modes of entertainment, such as music/movies are all available on one internet connected device. 3 c's of convergent media - Answer Communication networks, content (media), computing, information technology Digital - Answer Made of discrete (usually binary, I and O, on and off) units Remediate - Answer In the bolter and grusin sense, this describes how new media adopt and extend old media Packet Switching - Answer The process by which messages are converted into small bundles (packets), each with its own address information, to permit message passing by simple computers. Hypertext - Answer Text that has been embedded with instructions to take a web page viewer to additional information. Blue text user-generated content - Answer The unpaid contributions of the users of a service, which often times constitutes the bulk of the content (over 90 per cent in the case of YouTube). This is also known as peer production digital divide - Answer The gap between those who have access to the internet and those who do not; the term is sometimes expanded to include gaps related to speed of access as well as capabilities to use the services (e.g. When it's not your language) long tail - Answer a new approach to segmentation based on the idea that companies can make money by selling small amounts of items that only a few people want, provided they sell enough different items(amazon business model) Chris Anderson - Answer Wrote "Free" and "The Long Tail." Former Wired magazine editor.

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COMM 203
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COMM 203

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Coms 203 -Midterm Test Questions
with Solved Complete Solutions 2025-
2026 Updated.
convergence - Answer Media forms and media businesses coming together, as when america
online bought time warner; the term is sometimes used to describe technical convergence, as
when various modes of entertainment, such as music/movies are all available on one internet
connected device.



3 c's of convergent media - Answer Communication networks, content (media), computing,
information technology



Digital - Answer Made of discrete (usually binary, I and O, on and off) units



Remediate - Answer In the bolter and grusin sense, this describes how new media adopt and
extend old media



Packet Switching - Answer The process by which messages are converted into small bundles
(packets), each with its own address information, to permit message passing by simple
computers.



Hypertext - Answer Text that has been embedded with instructions to take a web page
viewer to additional information. Blue text



user-generated content - Answer The unpaid contributions of the users of a service, which
often times constitutes the bulk of the content (over 90 per cent in the case of YouTube). This is
also known as peer production



digital divide - Answer The gap between those who have access to the internet and those
who do not; the term is sometimes expanded to include gaps related to speed of access as well
as capabilities to use the services (e.g. When it's not your language)



long tail - Answer a new approach to segmentation based on the idea that companies can
make money by selling small amounts of items that only a few people want, provided they sell
enough different items(amazon business model)



Chris Anderson - Answer Wrote "Free" and "The Long Tail." Former Wired magazine editor.

, Globalization - Answer The process by which markets, technologies, cultures, and businesses
are homogenizing and becoming accessible everywhere on the planet. Also refers to moving
jobs and capital to the place where they will reap largest return.



Interface - Answer The way users experience software or hardware, epitomized by the Wimp
(windows, icons, menu, pointer) desktop that has become the standard for computer operating
systems



W.I.M.P - Answer Windows, Icons, Menus, Pointers



Web 2.0 - Answer Sometimes called the "read-write web", refers to any website in which the
contributions to and evolution of the site happens through the website, via the users of the
website.



social networking - Answer Websites that are designed around connections between users.
A key feature of these sites is the ability to identify friends or followers and to keep up to date
with their activities online.



Tag(tagging) - Answer A descriptive term for a piece of content or a key word, also the act of
applying these tags



Folksonomy - Answer A definition or description (tag) for an object (photo, webpage) that is
generated by users of a web service.



Scanning - Answer Method of breaking a picture into discrete elements for encoding and
transmission to a remote location. This process was pioneered with the telegraph.



paper tape - Answer Developed during telegraph days, method of storing messages for later
decoding. Holes were punched in and reading was accomplished by sensing the holes with a
light or metal rods.



Metcalfe's Law - Answer Also known as network externalities. When the value of a product
or service increases as its number of users expands.



App - Answer Commonly referring to computer applications, especially on mobile devices



Network Neutrality - Answer a principle that states that broadband networks should be free
of restrictions on content, platforms, or equipment and that certain types of content, platforms,
or equipment should not get preferential treatment on the network

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Institución
COMM 203
Grado
COMM 203

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