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Test Bank For Strategic Management of Technological Innovation 7th Edition By Melissa Schilling Chapter 1-13.pdf

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Test Bank For Strategic Management of Technological Innovation 7th Edition By Melissa Schilling Chapter

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📘Strategic Management of Technological Innovation – PRACTICE
MCQs (Original) Questions And correct Answers with solutions


🔹 QUESTIONS 1–50
1.​ Innovation is best defined as:​
A. Random invention​
B. New idea implemented successfully​
C. Patent filing only​
D. Market monopoly
2.​ Technology strategy focuses on:​
A. HR planning​
B. Long-term tech use​
C. Accounting control​
D. Short-term sales
3.​ Radical innovation refers to:​
A. Small improvement​
B. Major breakthrough​
C. Cost reduction only​
D. Marketing change
4.​ Incremental innovation is:​
A. Disruptive shift​
B. Step-by-step improvement​
C. Scientific discovery​
D. Policy change
5.​ Open innovation means:​
A. Internal R&D only​
B. External knowledge use​

, C. No collaboration​
D. Closed patents
6.​ Closed innovation relies on:​
A. External partners​
B. Internal development​
C. Crowdsourcing​
D. Licensing out
7.​ First-mover advantage refers to:​
A. Late entry benefit​
B. Early market entry gain​
C. No competition​
D. Cost disadvantage
8.​ Late movers benefit from:​
A. High risk​
B. Learning from pioneers​
C. No competition​
D. Higher R&D costs
9.​ A dominant design is:​
A. Temporary product​
B. Industry standard design​
C. Prototype only​
D. Failed product
10.​Platform competition involves:​
A. One product only​
B. Ecosystem rivalry​
C. No users​
D. Internal teams only
11.​Standards help:​
A. Reduce compatibility​
B. Increase interoperability​
C. Limit innovation​
D. Remove competition
12.​Modularity allows:​
A. Fixed systems​
B. Flexible components​
C. No upgrades​
D. Closed systems
13.​Innovation diffusion is:​
A. Product destruction​
B. Spread of innovation​
C. Patent filing​
D. R&D spending
14.​S-curve represents:​
A. Profit only​

, B. Technology performance over time​
C. Marketing growth​
D. Cost decline only
15.​Disruptive innovation:​
A. Maintains status quo​
B. Creates new market​
C. Reduces quality​
D. Avoids customers
16.​Sustaining innovation:​
A. Improves existing products​
B. Replaces markets​
C. Removes demand​
D. Creates disruption
17.​IP protection includes:​
A. Advertising​
B. Patents​
C. Pricing​
D. Hiring
18.​A patent provides:​
A. Marketing rights​
B. Legal protection​
C. Free usage​
D. No restriction
19.​Trade secrets are:​
A. Public data​
B. Confidential knowledge​
C. Market ads​
D. Open reports
20.​Licensing allows:​
A. No sharing​
B. Technology use rights​
C. Product destruction​
D. Cost increase
21.​Alliances are formed to:​
A. Avoid cooperation​
B. Share resources​
C. Reduce innovation​
D. Eliminate risk
22.​R&D intensity refers to:​
A. Sales volume​
B. R&D spending ratio​
C. HR count​
D. Marketing budget

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Subido en
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Número de páginas
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Escrito en
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