GCU MKT-315 FINAL CERTIFICATION SCRIPT 2026
QUESTIONS WITH SOLUTIONS GRADED A+
● what is the first question a marketer asks?. Answer: who is the target audience?
● elements in the communication process. Answer: sender message medium receiver
feedback noise
● if the sender encodes a message, what does the receiver do?. Answer: decodes the
message.
● what is noise in communication?. Answer: anything which gets in the way of the receiver
clearly understanding the message sent. can be physical, psychological, or sociological
interference
● Integrated marketing communication (ICM). Answer: the focused use of all useful marketing
mechanisms on a target audience to promote a message
● what are Integrated Marketing Communication (ICM) tools?. Answer: promotional mix:
advertising, sales promotion, personal selling, direct marketing, public relations, and digital
marketing
● promotion. Answer: how a company markets and gets the message out about its
organization
● Promotional mix. Answer: tools used to accomplish IMC which include: advertising sales
promotion personal selling direct marketing public relations
● frequency. Answer: the number of ads that are to be communicated in a promotional
campaign
● reach. Answer: the portion of the target market that can possibly read, watch, hear, or view
a particular advertisement based on the media vehicle chosen
● CPM. Answer: "cost per thousand." a standard way of measuring the size of an audience
an advertiser will buy from media outlets
● A/B testing. Answer: testing a message's effectiveness by altering only one element then
comparing response rates between the two messages
QUESTIONS WITH SOLUTIONS GRADED A+
● what is the first question a marketer asks?. Answer: who is the target audience?
● elements in the communication process. Answer: sender message medium receiver
feedback noise
● if the sender encodes a message, what does the receiver do?. Answer: decodes the
message.
● what is noise in communication?. Answer: anything which gets in the way of the receiver
clearly understanding the message sent. can be physical, psychological, or sociological
interference
● Integrated marketing communication (ICM). Answer: the focused use of all useful marketing
mechanisms on a target audience to promote a message
● what are Integrated Marketing Communication (ICM) tools?. Answer: promotional mix:
advertising, sales promotion, personal selling, direct marketing, public relations, and digital
marketing
● promotion. Answer: how a company markets and gets the message out about its
organization
● Promotional mix. Answer: tools used to accomplish IMC which include: advertising sales
promotion personal selling direct marketing public relations
● frequency. Answer: the number of ads that are to be communicated in a promotional
campaign
● reach. Answer: the portion of the target market that can possibly read, watch, hear, or view
a particular advertisement based on the media vehicle chosen
● CPM. Answer: "cost per thousand." a standard way of measuring the size of an audience
an advertiser will buy from media outlets
● A/B testing. Answer: testing a message's effectiveness by altering only one element then
comparing response rates between the two messages
