Braze Practitioner Certification Exam Questions and Correct Answers

BRAZE PRACTITIONER CERTFICATION EXAM
QUESTIONS AND CORRECT ANSWERS (VERIFIED
ANSWERS) Q&A 2026 |INSTANT DOWNLOAD PDF

1. What is Braze primarily used for?
A. Accounting automation
B. Customer engagement and messaging
C. Video editing
D. Database hosting
Rationale: Braze is a customer engagement platform.
Correct Answer: B


2. Which channel is NOT supported by Braze?
A. Email
B. Push notifications
C. TV broadcast
D. In-app messages
Rationale: Braze does not support TV broadcasting.
Correct Answer: C


3. What is a Braze Canvas used for?
A. Designing mobile apps
B. Building customer journeys
C. Storing files

,D. Creating databases
Rationale: Canvas is for journey orchestration.
Correct Answer: B


4. What is a “user profile” in Braze?
A. A financial report
B. A record of user data and attributes
C. A marketing email
D. A campaign template
Rationale: It stores user-specific data.
Correct Answer: B


5. What is segmentation in Braze?
A. Splitting images
B. Grouping users based on attributes
C. Deleting users
D. Encrypting messages
Rationale: Segmentation targets user groups.
Correct Answer: B


6. What is a campaign in Braze?
A. A single user profile
B. A one-time or scheduled message send
C. A database query
D. A server log

,Rationale: Campaigns send messages.
Correct Answer: B


7. Which of the following is a Braze messaging channel?
A. SMS
B. FTP
C. SSH
D. SQL
Rationale: SMS is a supported channel.
Correct Answer: A


8. What does personalization in Braze refer to?
A. Changing platform design
B. Using user data in messages
C. Encrypting campaigns
D. Creating databases
Rationale: Personalization uses dynamic data.
Correct Answer: B


9. What is an API used for in Braze?
A. Graphic design
B. Data transfer and integration
C. Video rendering
D. Email formatting

, Rationale: APIs connect systems.
Correct Answer: B


10. What is a trigger in Braze?
A. A server crash
B. An event that starts a campaign
C. A database backup
D. A file upload
Rationale: Triggers start workflows.
Correct Answer: B


11. What is an event in Braze?
A. A marketing slogan
B. A tracked user action
C. A design template
D. A server error
Rationale: Events are user actions.
Correct Answer: B


12. What is a Braze webhook used for?
A. Designing UI
B. Sending data to external systems
C. Editing images
D. Storing passwords