Braze Marketer Certification Exam Questions and Correct Answers

BRAZE MARKETER CERTIFICATION EXAM
QUESTIONS AND CORRECT ANSWERS (VERIFIED
ANSWERS) Q&A 2026 |INSTANT DOWNLOAD PDF

1.Which best describes Braze as a platform?
A. A social media scheduling tool
B. A customer engagement platform
C. A web hosting service
D. A CRM for sales teams only
Correct Answer: B
Rationale: Braze is a customer engagement platform focused
on messaging and lifecycle marketing.


2.
What is a Canvas in Braze?
A. A reporting dashboard
B. A visual journey builder for campaigns
C. A database table
D. A coding language
Correct Answer: B
Rationale: Canvas is used to build customer journey workflows
visually.


3.

,What is segmentation used for in Braze?
A. Designing email templates
B. Grouping users based on attributes or behavior
C. Sending SMS only
D. Encrypting data
Correct Answer: B
Rationale: Segmentation allows targeted messaging based on
user data.


4.
Which channel is NOT supported by Braze?
A. Email
B. Push notifications
C. SMS
D. Fax messages
Correct Answer: D
Rationale: Braze does not support outdated fax
communication.


5.
What is an event in Braze?
A. A user action tracked in the system
B. A scheduled campaign
C. A design template
D. A billing record

,Correct Answer: A
Rationale: Events track user interactions like clicks or
purchases.


6.
What is a user attribute?
A. A campaign type
B. A characteristic of a user profile
C. A billing plan
D. A message format
Correct Answer: B
Rationale: Attributes describe user properties like age or
location.


7.
What is personalization in Braze?
A. Sending the same message to all users
B. Customizing content for individual users
C. Only using images
D. Avoiding segmentation
Correct Answer: B
Rationale: Personalization tailors messages to user data.


8.

, What is a trigger in Braze?
A. A design tool
B. An action that starts a campaign
C. A report type
D. A payment method
Correct Answer: B
Rationale: Triggers initiate messaging based on user behavior.


9.
What does A/B testing help marketers do?
A. Delete users
B. Compare two versions of a message
C. Block spam
D. Encrypt emails
Correct Answer: B
Rationale: A/B testing evaluates performance differences
between variations.


10.
What is a campaign in Braze?
A. A single message sent to users
B. A structured messaging initiative
C. A payment system
D. A data export tool