Principles of Marketing Test
2 – Study Guide & Practice
Questions
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Marketing Test 2 – Study Guide & Practice Questions.pdf Principles of Marketing Test 2 – Study Guide & Practice Questions Principles of Marketing Test 2 – Study Guide & Practice Questions
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Terms in this set (54)
What is an ethical breakdown? An ethical breakdown occurs when individuals or organizations act against
moral or ethical standards, often due to system pressures and biases.
What is bounded ethicality? The idea that people's ability to make ethical decisions is limited by
psychological biases and organizational pressures.
What is ethical fading? When the ethical aspects of a decision disappear from view, leading
individuals to focus on profitability or legality instead.
How does organizational culture influence ethical Organizational culture consists of shared values, norms, and behaviors that
behavior? can either encourage ethical behavior or promote unethical practices.
What is the slippery slope effect in ethics? Unethical behavior often starts small and escalates over time, as each step
feels only slightly worse than the previous one.
What is self-serving bias? A psychological bias where individuals interpret information in ways that
benefit themselves, leading to perceived fairness in decisions.
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