Introduction to Business Analytics
(Richardson & Weiden
1. Business analytics primarily focuses on:
A. Guessing future outcomes
B. Using data to support decision-making
C. Eliminating all uncertainty
D. Replacing management
Answer: B
Solution: Business analytics uses data to improve decisions.
2. Descriptive analytics answers:
A. What will happen?
B. Why did it happen?
C. What happened?
D. How to automate systems?
Answer: C
3. Predictive analytics focuses on:
A. Past reporting
B. Future outcomes
C. Data cleaning only
D. Visualization only
Answer: B
4. Prescriptive analytics answers:
,A. What happened
B. Why it happened
C. What should we do
D. Data storage
Answer: C
5. Data becomes information when it is:
A. Random
B. Organized and meaningful
C. Deleted
D. Encrypted only
Answer: B
6. Structured data example is:
A. Emails
B. Images
C. Excel tables
D. Videos
Answer: C
7. Unstructured data includes:
A. Database tables
B. Spreadsheets
C. Social media posts
D. Financial ratios
Answer: C
8. A data analyst’s main role is to:
A. Destroy data
B. Interpret data for decisions
, C. Avoid statistics
D. Replace software
Answer: B
9. A dataset refers to:
A. One number
B. Collection of related data
C. A single file only
D. A chart only
Answer: B
10. Big data is characterized by:
A. Small size
B. Low speed only
C. Volume, velocity, variety
D. No structure
Answer: C
11. Visualization tools help to:
A. Hide data
B. Communicate insights clearly
C. Delete datasets
D. Increase errors
Answer: B
12. Excel is commonly used for:
A. Surgery
B. Data analysis
C. Driving cars
D. Hardware design