MKTG 352 Final Exam Question and
answers rated A+ 2025/2026
null hypothesis - correct answer ✔statement of no difference or no effect
alternative hypothesis - correct answer ✔some difference or effect is expected
null hypothesis - correct answer ✔age has no effect on bottled water intake
alternative hypothesis - correct answer ✔younger consumers drink significantly more bottled water
than older consumers
significance level - correct answer ✔specifies the probability at which you are willing to risk an
incorrect conclusion
type 1 errors - correct answer ✔false positive
type 1 errors - correct answer ✔saying something does make a difference when it does not
type 2 errors - correct answer ✔false negative
type 2 errors - correct answer ✔saying something does not make a difference when it does
cross tabulation - correct answer ✔cross classifies categories of one variable with the categories of one
or more others
answers rated A+ 2025/2026
null hypothesis - correct answer ✔statement of no difference or no effect
alternative hypothesis - correct answer ✔some difference or effect is expected
null hypothesis - correct answer ✔age has no effect on bottled water intake
alternative hypothesis - correct answer ✔younger consumers drink significantly more bottled water
than older consumers
significance level - correct answer ✔specifies the probability at which you are willing to risk an
incorrect conclusion
type 1 errors - correct answer ✔false positive
type 1 errors - correct answer ✔saying something does make a difference when it does not
type 2 errors - correct answer ✔false negative
type 2 errors - correct answer ✔saying something does not make a difference when it does
cross tabulation - correct answer ✔cross classifies categories of one variable with the categories of one
or more others
