Due Mar 10 at 11:59pm Points 50 Questions 50
Available Mar 10 at 12am - Mar 10 at 11:59pm 23 hours and 59 minutes
Time Limit None
Instructions
You have 1 attempt, it is not timed.
You are going to do great!
Attempt History
Attempt Time Score
LATEST Attempt 1 14 minutes 50 out of 50
Score for this quiz: 50 out of 50
Submitted Mar 10 at 1:38pm
This attempt took 14 minutes.
Question 1 pts
The process aimed at changing a person's attitudes, behaviors, and
beliefs is known as
Correct! persuasion.
conformity.
the recency effect.
the primacy effect.
, Question 2 pts
The ______ effect is less common than the ______ effect.
primacy; recency
underjustification; overjustification
overjustification; underjustification
Correct! recency; primacy
Question 3 pts
People who tend to make snap judgments are generally guided by the
Correct! peripheral route.
central route.
elaborative route.
primacy route.
Question 4 pts
Which persuasive “route” was one of the two proposed by Petty and
Cacioppo, who find that it leads to more stable attitude change that is
likely to affect behavior?
Correct! the central route
, the peripheral route
the emotional route
the subliminal route
Question 5 pts
Which of the following statements is likely to be the most persuasive?
"I'm sure everyone will complete the assignment on time."
"This assignment is being graded as pass/fail."
Correct!
"Students who don't complete the assignment by Friday will receive a
failing grade."
"Doing well on this assignment could really help your overall grade."
Question 6 pts
Suzanne is excited about a Black Friday sale in which big-screen TVs are
advertised for only $400. However, when she gets to the store, they tell
her that they ran out of these “special price” TVs and now only have the
same TV but for $800 instead. Suzanne is disappointed, but still agrees to
the higher priced item. Which persuasion technique is at play in this
example?
discrimination
door-in-the-face
a fear appeal