MARK 3000 Test 2 | Questions with 100% Correct
Answers | Verified | Latest Update 2026
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Practice questions for this set
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based on when product is purchased or consumed
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1 STP Process Steps 2 Evaluate Segment Attractiveness
What is the most common seg.
3 Occasional Seg. 4
strategy
Don't know?
Terms in this set (110)
, STP Process Steps 1. Strategy or Objectives
2. Generate Consumer Segments
3. Evaluate Segment Attractiveness
4. Select Target Market
5. Identify and Develop Positioning Strategy
Establish Strategy identify vision or objective. (Must be consistent
with mission)
Generate Consumer Segments Separate them into different groups
What are the different group of Demographic- Age, gender, income, Edu
Segments Geographic-Where they live
Behavioral-How they act
Psycographic- Describe themselves
What is the most common seg. Demographics
strategy
Self-Value Broad lifetime goals
self-concept Image people have of themselves
benefit segmentation groups consumers based on benefits they derive
from the product.
Behavioral Segmentation dividing a market into segments based on previous
purchases of good and services.
Occasional Seg. based on when product is purchased or consumed
Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
based on when product is purchased or consumed
Choose an answer
1 STP Process Steps 2 Evaluate Segment Attractiveness
What is the most common seg.
3 Occasional Seg. 4
strategy
Don't know?
Terms in this set (110)
, STP Process Steps 1. Strategy or Objectives
2. Generate Consumer Segments
3. Evaluate Segment Attractiveness
4. Select Target Market
5. Identify and Develop Positioning Strategy
Establish Strategy identify vision or objective. (Must be consistent
with mission)
Generate Consumer Segments Separate them into different groups
What are the different group of Demographic- Age, gender, income, Edu
Segments Geographic-Where they live
Behavioral-How they act
Psycographic- Describe themselves
What is the most common seg. Demographics
strategy
Self-Value Broad lifetime goals
self-concept Image people have of themselves
benefit segmentation groups consumers based on benefits they derive
from the product.
Behavioral Segmentation dividing a market into segments based on previous
purchases of good and services.
Occasional Seg. based on when product is purchased or consumed
