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Presentation Script for Barneys
Demographics
Barney’s target demographic comprises mainly the wealthy middle class who are known to
notoriously spend huge amounts of money on luxurious commodities such as designer dresses,
suits, handbags, shoes, home décor, and designer furniture among other supplementary in high
fashion. For the male targets estimated at 49.7% of the total customer base, Barney’s targets are
predominantly Caucasians and Asians accounting for 63.1% and 28.2% respectively.
Psychological, Geographical, Behavioral
Psychographics: the main target of Barney’s persuasion tactics is mostly male executive who
enjoy travel and outdoor exotic activities. The class of men mostly spends their evenings in night
clubs. There are also women, with high disposable incomes.
Geographic: Most of this target base is American. Therefore, the most of Barneys clients are
local and so local standards must be observed.
Behavioral: Wealthy business executive or tech savvy mums in high end neighborhoods are
very busy people. It’s no surprise then that most of them do not enjoy promotions and sale
seasons. Most of them are driven by emerging trends and latest fashions in their preferred
Name:
Course:
Date:
Presentation Script for Barneys
Demographics
Barney’s target demographic comprises mainly the wealthy middle class who are known to
notoriously spend huge amounts of money on luxurious commodities such as designer dresses,
suits, handbags, shoes, home décor, and designer furniture among other supplementary in high
fashion. For the male targets estimated at 49.7% of the total customer base, Barney’s targets are
predominantly Caucasians and Asians accounting for 63.1% and 28.2% respectively.
Psychological, Geographical, Behavioral
Psychographics: the main target of Barney’s persuasion tactics is mostly male executive who
enjoy travel and outdoor exotic activities. The class of men mostly spends their evenings in night
clubs. There are also women, with high disposable incomes.
Geographic: Most of this target base is American. Therefore, the most of Barneys clients are
local and so local standards must be observed.
Behavioral: Wealthy business executive or tech savvy mums in high end neighborhoods are
very busy people. It’s no surprise then that most of them do not enjoy promotions and sale
seasons. Most of them are driven by emerging trends and latest fashions in their preferred
