MKTG 6822 Midterm – ECU questions with answers

MKTG 6822 Midterm – ECU questions with |\ |\ |\ |\ |\ |\ |\




answers

Customer value imperatives - CORRECT ANSWERS ✔✔1.
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Be a customer value leader.
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2. Innovate new value for customers.
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3. Capitalize on the customer as an asset.
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4. Capitalize on the brand as an asset.
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Inside-out strategy - CORRECT ANSWERS ✔✔develop|\ |\ |\ |\ |\ |\



strategies to sell solutions of products and services to
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customers.


Market insight - CORRECT ANSWERS ✔✔investment in
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market intelligence from customers.
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Marketing Strategy - CORRECT ANSWERS ✔✔a plan of
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action to effectively plan, allocate and coordinate
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marketing resources and activities to accomplish the
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firm's objectives within a specific market.
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Outside-In Strategy - CORRECT ANSWERS ✔✔develop |\ |\ |\ |\ |\ |\



strategies with a perspective of market through relentless
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delivery of value to customers.
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, Customer Asset Manager - CORRECT ANSWERS
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✔✔companies that consistently turn customer value into |\ |\ |\ |\ |\ |\ |\



valuable customers. |\




Customer Value - CORRECT ANSWERS ✔✔trade-off
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between the benefits that customers perceive they are
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receiving from a product/service and the perceived cost
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of obtaining these benefits.
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Customer Value Innovator - CORRECT ANSWERS
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✔✔companies that drive growth by innovating new value |\ |\ |\ |\ |\ |\ |\ |\



for current customers and attracting new customers.
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Performance value buyers - CORRECT ANSWERS |\ |\ |\ |\ |\ |\



✔✔product that meets demanding requirements for|\ |\ |\ |\ |\ |\



quality, fashion and/or functionality.
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Price value buyers - CORRECT ANSWERS ✔✔best price for
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adequate level of performance or service.
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Relational value buyers - CORRECT ANSWERS
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✔✔premium on total solutions that meet needs beyond |\ |\ |\ |\ |\ |\ |\ |\



product attributes, including service, financing, technical
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assistance, etc. |\