MMC2000 EXAM 1 (FSU) | 183 QUESTIONS AND
ANSWERS | WITH ACTUAL SOLUTIONS.
Communication Answer - The process of creating shared meaning
Communication Answer - The transmission of a message from source to
receiver
Act on Communication Answer - SOURCE, MESSAGE, RECEIVER, CHANNEL
Harold Laswell (1948) One-Way Model of Communication Answer -
COMMUNICATOR>MESSAGE>MEDIUM>RECEIVER>EFFECT
If the source speaks a technical language far beyond the receiver's level of skill,
does communication occur? Answer - No
Limitation of Laswell's Model Answer - There must be a sharing (or
correspondence) of meaning for communication to take place
Limitations of Laswell's Model Answer - 1) The model does not account for any
interference with the communication process
2) It also suggests that the receiver passively accepts the source's message
3) It does not include & explain non-verbal communication
,Interpersonal Communication Answer - Communication b/t two or a few
people
Encoded Answer - Transforming ideas into an understandable sign/symbol
systems
Decoded Answer - Interpreting sign/symbol systems
Interpreters Answer - Work to create meaning by encoding and decoding
messages
Noise Answer - Anything that interferes with successful communication
Medium Answer - Vehicle through which messages are conveyed
Sound Waves Answer - Medium that carries our voice to friends across the
table
Mass Medium Answer - When the medium is a technology that carries
messages to a large number of people
Mass Media Answer - Radio, TV, books, magazines, newspapers, movies, sound
recordings, cellphones and computer networks
Mass Communication Answer - Process of creating a shared meaning b/t the
mass media & their audiences
Culture Answer - Learned behavior of members of a social group; socially
constructed
, Communications effect on culture Answer - Produces, maintains, repairs, and
transforms culture
US adult spends more than __% of waking time using media Answer - 60%
US adult spends more money on __________, than on clothes and health care
combined Answer - Entertainment media
US adult spends ____ hrs, ___ mins using media each day Answer - 11 hrs, 33
mins
US adult spends 35.6 hours on _____ Answer - TV/week
Media Literacy Answer - 1) The ability to effectively and efficiently
comprehend and utilize Mass Communication
Reflects the ability to access, analyze, evaluate and create messages across a
variety of texts Answer - Media Literacy
MEDIA LITERACY = Answer - ANALYSIS AND PRODUCTION
Media Literacy is important because? Answer - Culture & communication are
inseparable, and mass communication is particularly powerful, pervasive, and
complex form of communication
Literacy started with: Answer - Gutenberg Printing Press (1440)
ANSWERS | WITH ACTUAL SOLUTIONS.
Communication Answer - The process of creating shared meaning
Communication Answer - The transmission of a message from source to
receiver
Act on Communication Answer - SOURCE, MESSAGE, RECEIVER, CHANNEL
Harold Laswell (1948) One-Way Model of Communication Answer -
COMMUNICATOR>MESSAGE>MEDIUM>RECEIVER>EFFECT
If the source speaks a technical language far beyond the receiver's level of skill,
does communication occur? Answer - No
Limitation of Laswell's Model Answer - There must be a sharing (or
correspondence) of meaning for communication to take place
Limitations of Laswell's Model Answer - 1) The model does not account for any
interference with the communication process
2) It also suggests that the receiver passively accepts the source's message
3) It does not include & explain non-verbal communication
,Interpersonal Communication Answer - Communication b/t two or a few
people
Encoded Answer - Transforming ideas into an understandable sign/symbol
systems
Decoded Answer - Interpreting sign/symbol systems
Interpreters Answer - Work to create meaning by encoding and decoding
messages
Noise Answer - Anything that interferes with successful communication
Medium Answer - Vehicle through which messages are conveyed
Sound Waves Answer - Medium that carries our voice to friends across the
table
Mass Medium Answer - When the medium is a technology that carries
messages to a large number of people
Mass Media Answer - Radio, TV, books, magazines, newspapers, movies, sound
recordings, cellphones and computer networks
Mass Communication Answer - Process of creating a shared meaning b/t the
mass media & their audiences
Culture Answer - Learned behavior of members of a social group; socially
constructed
, Communications effect on culture Answer - Produces, maintains, repairs, and
transforms culture
US adult spends more than __% of waking time using media Answer - 60%
US adult spends more money on __________, than on clothes and health care
combined Answer - Entertainment media
US adult spends ____ hrs, ___ mins using media each day Answer - 11 hrs, 33
mins
US adult spends 35.6 hours on _____ Answer - TV/week
Media Literacy Answer - 1) The ability to effectively and efficiently
comprehend and utilize Mass Communication
Reflects the ability to access, analyze, evaluate and create messages across a
variety of texts Answer - Media Literacy
MEDIA LITERACY = Answer - ANALYSIS AND PRODUCTION
Media Literacy is important because? Answer - Culture & communication are
inseparable, and mass communication is particularly powerful, pervasive, and
complex form of communication
Literacy started with: Answer - Gutenberg Printing Press (1440)
