MKTG 320 Exam 1 Updated Questions
And Answers With 100% Correct
Answers Graded A+
QUESTIONS AND ANSWERS
Marketing Research. ANSWER -The process of designing, gathering, analyzing, and
reporting information used to solve a marketing problem
Research Design. ANSWER -A master plan specifying methods to collect and analyze
information
Research Objectives. ANSWER -Goals of research such as gaining background info,
measuring variables, and testing hypotheses
Exploratory Research. ANSWER -Unstructured, informal research to gain background
information
Secondary Data Analysis. ANSWER -Searching for and interpreting existing information
Experience Surveys. ANSWER -Gathering info from knowledgeable people
Case Analysis. ANSWER -Review of past situations similar to current problem
Focus Groups. ANSWER -Small group discussion guided by a moderator
Descriptive Research. ANSWER -Research that answers who, what, where, when, and how
Cross-Sectional Study. ANSWER -Snapshot of a population at one point in time
Longitudinal Study. ANSWER -Measures the same sample over time
, Panel. ANSWER -Sample of respondents who provide info at regular intervals
Continuous Panel. ANSWER -Same questions asked repeatedly
Discontinuous Panel (Omnibus). ANSWER -Different questions asked each time
Brand-Switching Study. ANSWER -Examines brand loyalty
Market-Tracking Study. ANSWER -Monitors variables over time
Causal Research. ANSWER -Research to determine cause-and-effect relationships
Independent Variable. ANSWER -Variable controlled/manipulated by researcher
Dependent Variable. ANSWER -Variable measured in response to independent variable
Extraneous Variable. ANSWER -Other variables that may affect results
Experimental Design. ANSWER -Procedure to attribute change in dependent variable to
independent variable
Before-After Testing. ANSWER -Measure before and after change
Control Group. ANSWER -Group not exposed to independent variable
Experimental Group. ANSWER -Group exposed to independent variable
Pretest. ANSWER -Measurement before manipulation
Posttest. ANSWER -Measurement after manipulation
Internal Validity. ANSWER -Whether Y changed because of X
And Answers With 100% Correct
Answers Graded A+
QUESTIONS AND ANSWERS
Marketing Research. ANSWER -The process of designing, gathering, analyzing, and
reporting information used to solve a marketing problem
Research Design. ANSWER -A master plan specifying methods to collect and analyze
information
Research Objectives. ANSWER -Goals of research such as gaining background info,
measuring variables, and testing hypotheses
Exploratory Research. ANSWER -Unstructured, informal research to gain background
information
Secondary Data Analysis. ANSWER -Searching for and interpreting existing information
Experience Surveys. ANSWER -Gathering info from knowledgeable people
Case Analysis. ANSWER -Review of past situations similar to current problem
Focus Groups. ANSWER -Small group discussion guided by a moderator
Descriptive Research. ANSWER -Research that answers who, what, where, when, and how
Cross-Sectional Study. ANSWER -Snapshot of a population at one point in time
Longitudinal Study. ANSWER -Measures the same sample over time
, Panel. ANSWER -Sample of respondents who provide info at regular intervals
Continuous Panel. ANSWER -Same questions asked repeatedly
Discontinuous Panel (Omnibus). ANSWER -Different questions asked each time
Brand-Switching Study. ANSWER -Examines brand loyalty
Market-Tracking Study. ANSWER -Monitors variables over time
Causal Research. ANSWER -Research to determine cause-and-effect relationships
Independent Variable. ANSWER -Variable controlled/manipulated by researcher
Dependent Variable. ANSWER -Variable measured in response to independent variable
Extraneous Variable. ANSWER -Other variables that may affect results
Experimental Design. ANSWER -Procedure to attribute change in dependent variable to
independent variable
Before-After Testing. ANSWER -Measure before and after change
Control Group. ANSWER -Group not exposed to independent variable
Experimental Group. ANSWER -Group exposed to independent variable
Pretest. ANSWER -Measurement before manipulation
Posttest. ANSWER -Measurement after manipulation
Internal Validity. ANSWER -Whether Y changed because of X
