MKT 339 Exam 1 Marketing & Consumer Analytics Exam: Data Privacy, GDPR, CCPA, Consumer vs Customer, McKinsey Consumer Decision Journey, Triggers, Loyalty Loop, Active Evaluation, Persona Development, Marketing Technology Stack, Tag Manager, Triggers & Va

MKT 339 Exam 1 Marketing & Consumer Analytics Exam: Data Privacy, GDPR, CCPA, Consumer vs Customer, McKinsey Consumer Decision Journey, Triggers, Loyalty Loop, Active Evaluation, Persona Development, Marketing Technology Stack, Tag Manager, Triggers & Variables, Owned, Earned, Paid Media, KPI, SMART Goals, ROI, CLV, Acquisition Dimensions, Metrics & Dimensions, Predictive, Descriptive, Diagnostic, Prescriptive Analytics, Google Analytics, SEMrush, Search Console, UTM Tracking, Organic & Paid Search, Conversion Tracking, Behavioral & Cognitive Learning, Ad-Hoc Reporting, Marketing Analytics Maturity, Transformational Analytics, Consumer Segmentation, Audience Dimensions, Click-Through Rate, Post-Purchase Experience, Web & App Analytics, Measurement Models, Digital Giants, Phygital Strategies, First-Mover Advantage Exam Questions Verified and Provided with Complete A+ Graded Rationales Latest Updated 2026 T/F: Total consumer new data creation is decreasing each year. False What is the difference between a consumer and a customer? A consumer is an individual who uses a product and a customer is an individual who purchased a product True or False: Public social posts by individuals contribute variables to consumer data. True What apps can be used to see the amount of time spent on all your installed smartphone apps? Screen time monitoring apps True or False: Smartphone apps can only access your GPS location when you are actively using map navigation within an app False True or False: The only website collecting data as you navigate a website is the website you are navigating. False True or False: Data amassed in targeting profiles on each consumer enables Google to connect an individual consumer with highly targeted ads. True True or False: Data privacy and protections are the responsibility of the government, not a business. False What data privacy policy in the United States had a similar scope of regulations as GDPR in Europe? California Consumer Privacy Act (CCPA) What are the stages of the McKinsey Consumer Decision Journey model? trigger, initial consideration set, active evaluation, moment of purchase, post-purchase experience, loyalty loop Robin takes home her newly purchased drone and tries it out in a nearby park. What stage of the McKinsey Consumer Decision Journey model is Robin in? Post-Purchase Experience Sam searches online and compares reviews for various restaurants in his area. What stage of the M