Marketing Sales Test STUDY GUIDE 2026
ACTUAL QUESTIONS WITH SOLUTIONS
GRADED A+
● Purpose of Selling. Answer: to help customers make satisfying buying
decisions
● goal of selling. Answer: to create ongoing, profitable relationships
with customers
● Marketing Concept. Answer: the idea that the social and economic
justification for an organization's existence is the satisfaction of
customer wants and needs while meeting organizational objectives
● what is profitable. Answer: identifying needs of customers and
satisfying them
● CRM (Customer Relationship Management). Answer: finding
customers and keeping them satisfied
-have information on customers
● web sites and social media. Answer: -promotional
-visuals, reviews, price
, -provide product info
-connect with potential customers
-encourage customer return
● email. Answer: -promotional
-efficient
-solidifys relationships
-generates sales
● customer loyalty programs. Answer: a program designed to encourage
a customer's repeat business by providing discounts and other incentives
-keeps customers loyal
● sales management. Answer: communicates policies and goals to the
staff
● training steps. Answer: 1. explanation
2. demonstration
3. Trial
4. Critique
● commission. Answer: An amount paid to an employee based on a
percentage of the employee's sales
ACTUAL QUESTIONS WITH SOLUTIONS
GRADED A+
● Purpose of Selling. Answer: to help customers make satisfying buying
decisions
● goal of selling. Answer: to create ongoing, profitable relationships
with customers
● Marketing Concept. Answer: the idea that the social and economic
justification for an organization's existence is the satisfaction of
customer wants and needs while meeting organizational objectives
● what is profitable. Answer: identifying needs of customers and
satisfying them
● CRM (Customer Relationship Management). Answer: finding
customers and keeping them satisfied
-have information on customers
● web sites and social media. Answer: -promotional
-visuals, reviews, price
, -provide product info
-connect with potential customers
-encourage customer return
● email. Answer: -promotional
-efficient
-solidifys relationships
-generates sales
● customer loyalty programs. Answer: a program designed to encourage
a customer's repeat business by providing discounts and other incentives
-keeps customers loyal
● sales management. Answer: communicates policies and goals to the
staff
● training steps. Answer: 1. explanation
2. demonstration
3. Trial
4. Critique
● commission. Answer: An amount paid to an employee based on a
percentage of the employee's sales
