ASSESSMENT 2026 FULL ANSWERS
GRADED A+
● SWOT. Answer: strengths, weaknesses, opportunities, threats
● Publicity vs. Advertising. Answer: Publicity is free and can't be
controlled
● Areas of demographic profile (5). Answer: age
gender
race
religion
education
income
geographical location
zip code
● Marketing. Answer: satisfying the needs and wants of a client by
providing a product or service