MNM3702 Assignment 1 (DETAILED ANSWERS) Semester 1 2026 - DISTINCTION GUARANTEED

MNM3702 Assignment 1 (DETAILED ANSWERS) Semester 1 2026 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references. QUESTION 1 a) Identify ONE critical management decision currently facing Action First Funerals. Translate this into ONE management problem (2 marks) and ONE marketing research problem (2 marks). b) Based on the marketing research problem identified in question 1a, develop three research objectives (3 marks) and three corresponding research questions (3 marks). c) Choose a suitable research design that will address the research objectives developed in question 1b (2 marks) and justify your choice (2 marks). d) Identify the target population for the study based on the marketing research problem and research objectives (2 marks). [16] 4 Downloaded by Pied Zulu () lOMoARcPSD| MNM3702/102/1/2026 QUESTION 2 a) Identify TWO real secondary data sources that Action First Funerals can use to achieve the objectives identified in question 1b. For each source, provide a full reference (2 marks), explain the type of data that can be obtained (2 marks), how it will help achieve the objectives (2 marks), and one limitation of the data (2 marks). [8] QUESTION 3 Conduct ONE in-depth interview with a participant who has a funeral or burial plan with any organisation. Develop a question guide with six (6) open-ended questions. The questions must relate to funeral services, affordability or awareness. Submit the following as part of your assessment: ● an interview guide (6 marks) ● a summary of the responses (6 marks) ● a signed consent form including the name and contact details (4 marks)