Which of the following is not a good strategic reason why a company that is already diversified may
choose to broaden its business base by building positions in new related or unrelated businesses? -
Answers Because it is desirable to make new acquisitions in order to complement and strengthen the
market position and competitive capabilities of one or more of its present businesses
Because rapidly changing conditions (either favorable or unfavorable) in one or more of a company's
core businesses make it desirable to expand into other industries
Because the company has an imbalance of cash cow and cash hog businesses
Because the company's growth is sluggish and it needs the sales and profit boost that a new business
can provide
The top-level executive task of crafting a diversified company's overall or corporate strategy includes
which of the following? - Answers Choosing which one of the five generic competitive strategies that
each of the company's different businesses will purse
Choosing the most appropriate value chain for each of the company's different businesses to
implement and employ
Specifying the type of competitive advantage that each different company business should pursue
Picking new industries to enter and deciding on the means of entry
Deciding whether to combine and merge all of the company's businesses into a single unified
operation or to operate them as separate stand-alone divisions
Which of the following is the best example of unrelated diversification? - Answers A producer of
men's apparel acquiring a maker of golf equipment
Assessments of the long-term attractiveness of each industry represented in a diversified company's
lineup of businesses should be based on - Answers Selecting a set of industry attractiveness measures,
weighting the importance of each measure, rating each industry on each attractiveness measure,
multiplying the industry ratings by the assigned importance weight to obtain a weighted rating,
adding the weighted ratings for each industry to obtain a weighted overall attractiveness score, and
using the overall industry attractiveness scores to evaluate the attractiveness of all the industries,
both individually and as a groupWb
Which one of the following is not among the strategic options for improving a diversified company's
overall performance? - Answers Sticking closely with the existing business lineup and pursuing the
opportunities these businesses present
Broadening the company's business scope by making new acquisitions in new industries
Restructuring the company's business lineup and putting a whole new face on the company's business
makeup
Implementing a common competitive strategy for all the company's business units and striving for the
same competitive advantage
Divesting certain businesses and retrenching to a narrower base of business operations
Which of the following is not part of the procedure for evaluating the pluses and minuses of a
diversified company's strategy and deciding what actions to take to improve the company's
performance? - Answers Checking for conflicts/incompatibility among the competitive strategies of
the company's different businesses
Different businesses are said to be "unrelated" when - Answers they have dissimilar value chains
containing no competitively useful cross-business relationships or strategic fits
Diversifying into related businesses where competitively valuable strategic fit benefits can be
captured and turned into a competitive advantage over business rivals whose operations do not offer
comparable strategic-fit benefits - Answers is what fuels 1 + 1 = 3 gains in shareholder value--the
necessary outcome for satisfying the better-off test and proving the business merit of a company's
diversification effort
Economies of scope - Answers are cost-saving efficiencies that stem directly from strategic fits along
the value chains of related businesses
Diversification becomes a prime strategic option for a single-business company in all but which one of
the following situations? - Answers When a company has a greater number of resource/capability
deficiencies than resource/capability strengths
Which of the following is not one of the appeals of related diversification? - Answers It is particularly
well-suited for minimizing business risk and capturing valuable industry attractiveness fits