ROI EXAMINATION SET 2026 SOLVED
QUESTIONS GRADED A+
● What are the three components of the frame of the ROI conversation?
Answer: Goal: full-price revenue, measure: money in vs. money out, and
success standard
● What is the "success standard"? Answer: What the merchant views as
a successful marketing or advertising campaign
● Why is asking the merchant's "success standard" important? Answer:
Clarify their expectations, get the merchant to vocalize what they are
looking to get for their investment, make sure we're comparing apples to
apples (Groupon vs. other forms of advertising), use this as a measuring
stick for the merchant when we get to the end of our ROI conversation
● What does the "success standard" sound like? Answer: "What do you
consider a successful marketing campaign? If I were to give you $1,000
to invest in any form of marketing, how much of that would you need to
get back to consider that investment a success?"
● What does the transition sound like between a merchant's objection
and the frame of the ROI conversation? Answer: "I understand your
concerns and I would like to walk you through some math that will help
QUESTIONS GRADED A+
● What are the three components of the frame of the ROI conversation?
Answer: Goal: full-price revenue, measure: money in vs. money out, and
success standard
● What is the "success standard"? Answer: What the merchant views as
a successful marketing or advertising campaign
● Why is asking the merchant's "success standard" important? Answer:
Clarify their expectations, get the merchant to vocalize what they are
looking to get for their investment, make sure we're comparing apples to
apples (Groupon vs. other forms of advertising), use this as a measuring
stick for the merchant when we get to the end of our ROI conversation
● What does the "success standard" sound like? Answer: "What do you
consider a successful marketing campaign? If I were to give you $1,000
to invest in any form of marketing, how much of that would you need to
get back to consider that investment a success?"
● What does the transition sound like between a merchant's objection
and the frame of the ROI conversation? Answer: "I understand your
concerns and I would like to walk you through some math that will help
