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Adult Learner ✔Correct Answer-One who chooses to be in a given learning situation
Four characteristics of adult learners ✔Correct Answer-Emotional, Mental, Physical & Social
Emotional characteristics of adutl learners ✔Correct Answer-Must be emotionally comfortable
with the learning situation
Three ways physical setting impact adult learners ✔Correct Answer-Temperature, Visually & Good
Sound
Two important mental characteristics of adult learners ✔Correct Answer-Readiness to learn &
problem orientation
One's experience in adult learning is impacted by what previous experience ✔Correct Answer-
School, group interactions & the subject
Two ways a participants previous experience impacts his/her participation in a class/event are
✔Correct Answer-Background & life experience
What determines a person's motivation to learn ✔Correct Answer-Total of one's mental,
emotional, physical & social state
Three requirements for teaching are ✔Correct Answer-Recognizing limits, awareness of
constricting barriers & understanding how a person learns
Most participant complaints are about ✔Correct Answer-Subject or teacher not being enjoyable
Two important skills a teacher should have are ✔Correct Answer-Basic competence & desire to
share one's knowledge
Three levels of cost ✔Correct Answer-Direct costs, program administration & institutional costs
Direct costs ✔Correct Answer-Covering direct costs including promotion and instructors, handouts
& any classroom rental
Program Administration Costs ✔Correct Answer-In addition to direct costs, mostly staff salaries
Institutional Costs ✔Correct Answer-The program not only covers it costs but contributes to the
overall institution as well
What constitutes financial self-sufficiency ✔Correct Answer-Benefits the institution,benefits the
program's executive and staff and benefits the public
Why is the financial format critical to your success ✔Correct Answer-Because it determines if you
are making money, what is making money, what the problems are and what the solutions are
, Three unique aspects of the financial format ✔Correct Answer-Promotion is separate from
production expenses; percentages are stated; operating margin
Why are promotion costs separate from production costs ✔Correct Answer-Critical to
understanding whether or not your promotion is working, whether it's the problem or the solution
Why is it critical to state numbers in terms of percentage ✔Correct Answer-By getting your
percentage in line, you can get your dollars in line
Operating Margin ✔Correct Answer-What is left over after you take your direct costs form your
income
Division can be based on any of the following ✔Correct Answer-Type of subject matter; audience;
format or class/event
Income is always ✔Correct Answer-100%
Overall benchmark for lifelong learning programming is direct costs at ✔Correct Answer-60%
Overall benchmark for lifelong learning programming is an operating margin at ✔Correct Answer-
40%
Value of the operating margin is that ✔Correct Answer-over 40% is it making money for you
Several ways to enhance operating margins by increasing income ✔Correct Answer-Raise prices &
develop add-ons
Several ways to enhance operting margins by modifying promotion ✔Correct Answer-Hit more
people & hit the same people more
Several ways to enhance operating margins by modifying production ✔Correct Answer-Get same
for less & cut back
In setting up a budget start with ✔Correct Answer-Income
The second item in setting up a budget is ✔Correct Answer-Figure out your surplus
The last item to be considered when setting up a budget ✔Correct Answer-Production Expenses
What is the 3-30-3 principle ✔Correct Answer-3 seconds with the front cover, 30 seconds with the
first pages & 3 minutes with the inside pages
What does AIDA stand for ✔Correct Answer-Attention, Interest, Desire & Action
What pages in the brochure refer to Attention ✔Correct Answer-Front cover
How many graphic focal points on the cover ✔Correct Answer-One
Four things that contribute to an effective brochure cover ✔Correct Answer-Make sure cover
portrays your image; use an effective format; keep the cover simple & don't use floating graphics