ENG1503
ASSIGNMENT 1
DUE DATE: 20 MARCH 2026
, ENG1503 ASSIGNMENT 1 2026
DUE 20 MARCH 2026
QUESTIONS
ChatGPT Poses an Existential Threat to Universities and The Integrity of Degrees
Those of us who work in universities understand the rich, engaging, and transformative
benefits of the well-conceptualised courses and qualifications that universities offer…..
1. In a 200-word paragraph, identify the target audience(s) of the text and justify
your answer
Question 1: Target Audience
The target audience of the article by Colin (2025) primarily includes university
academics, administrators, and policymakers in higher education.
The language and examples are clearly aimed at academic staff who are concerned
with curriculum design, assessment methods, and maintaining the quality of degrees.
For instance, the discussion of “dialogic and collaborative learning” and the “certification
function” of universities shows that the author expects the readers to understand these
academic processes. Second, university leaders and decision-makers are addressed
through the critique of institutional responses to generative AI, as seen in the reference
to Daily Maverick’s report on “CheatGPT crisis SA universities faced with a burgeoning
degree of AI-written academic assignments
The text also indirectly addresses students, as the author explains how reliance on
ChatGPT affects learning, highlighting the ethical and intellectual responsibilities that
students hold. These examples demonstrate that the article is written to engage those
who are directly involved in teaching, assessment, and policy formulation in universities,
rather than the general public, as it assumes a shared understanding of
ASSIGNMENT 1
DUE DATE: 20 MARCH 2026
, ENG1503 ASSIGNMENT 1 2026
DUE 20 MARCH 2026
QUESTIONS
ChatGPT Poses an Existential Threat to Universities and The Integrity of Degrees
Those of us who work in universities understand the rich, engaging, and transformative
benefits of the well-conceptualised courses and qualifications that universities offer…..
1. In a 200-word paragraph, identify the target audience(s) of the text and justify
your answer
Question 1: Target Audience
The target audience of the article by Colin (2025) primarily includes university
academics, administrators, and policymakers in higher education.
The language and examples are clearly aimed at academic staff who are concerned
with curriculum design, assessment methods, and maintaining the quality of degrees.
For instance, the discussion of “dialogic and collaborative learning” and the “certification
function” of universities shows that the author expects the readers to understand these
academic processes. Second, university leaders and decision-makers are addressed
through the critique of institutional responses to generative AI, as seen in the reference
to Daily Maverick’s report on “CheatGPT crisis SA universities faced with a burgeoning
degree of AI-written academic assignments
The text also indirectly addresses students, as the author explains how reliance on
ChatGPT affects learning, highlighting the ethical and intellectual responsibilities that
students hold. These examples demonstrate that the article is written to engage those
who are directly involved in teaching, assessment, and policy formulation in universities,
rather than the general public, as it assumes a shared understanding of
