MKTG 3310 EXAM 4 WOLTER AUBURN
QUESTIONS AND ANSWERS GRADED A+
2026
Parts of the communication process - ANS sender
encoding
message
media
decoding
receiver
response
feedback
noise
How do the parts of the communication process translate into marketing promotions? -
ANS For the message to be effective, the senders encoding process must mesh with the
receiver's decoding process.
The more the sender's field of experience overlaps with that of the receiver, the more effective
the message is likely to be.
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
1
, What must marketers understand to communicate with customers? - ANS identify a target
audience
determine the communication objectives
design a message
choose the media outlet to send the message
select the message source
collect feedback
Explain why the KFC ad on Walking Dead could have been potentially troubling. - ANS If the
ad is followed by the wrong thing or if it is seen at an inconvenient time, it can change the way
people feel about the product or brand.
5 main categories of the promotion mix - ANS advertising
sales promotion
personal selling
public relations
direct and digital marketing
Advertising - ANS non-personal presentation
Advertising strengths - ANS can reach masses all over at low cost
enables seller to repeat message many times
large-scale says positive things about seller's size, popularity, and success
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
2
QUESTIONS AND ANSWERS GRADED A+
2026
Parts of the communication process - ANS sender
encoding
message
media
decoding
receiver
response
feedback
noise
How do the parts of the communication process translate into marketing promotions? -
ANS For the message to be effective, the senders encoding process must mesh with the
receiver's decoding process.
The more the sender's field of experience overlaps with that of the receiver, the more effective
the message is likely to be.
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
1
, What must marketers understand to communicate with customers? - ANS identify a target
audience
determine the communication objectives
design a message
choose the media outlet to send the message
select the message source
collect feedback
Explain why the KFC ad on Walking Dead could have been potentially troubling. - ANS If the
ad is followed by the wrong thing or if it is seen at an inconvenient time, it can change the way
people feel about the product or brand.
5 main categories of the promotion mix - ANS advertising
sales promotion
personal selling
public relations
direct and digital marketing
Advertising - ANS non-personal presentation
Advertising strengths - ANS can reach masses all over at low cost
enables seller to repeat message many times
large-scale says positive things about seller's size, popularity, and success
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
2
