BUSML 3250 EXAM QUESTIONS AND
ANSWERS GRADED A+ 2026
In the process of developing marketing strategy, one of the two critical questions the manager
must ask is, "What customers will we serve (what's our targetmarket)?" Which of the following
is the other question? - ANS 2. How can we serve these customers best (what's our value
proposition)?
As the organization determines which customers to serve, it must first divide the market into
reachable portions, or ________ of the market, and then select which portion of the market to
target - ANS segments
The fourth stage in the marketing process is to build and sustain enduring customer
relationships. The key elements of this process involve_______ and _______ - ANS customer
value____ and ____customer satisfaction
Customer engagement marketing in the age of social media marketing differs from more
traditional marketing, which relied on intrusion to build market share. Customer engagement
marketing depends on __________ instead. - ANS attraction
One of the many elements of partner relationship management that deals with outside partners
in the channels of distribution from raw materials to delivering goods to the final consumer is
___ - ANS Supply chain management
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
1
, One of the primary reasons successful marketers try to develop customer lifetime value in a
body of loyal consumers is because ______ - ANS it costs about one-fifth to maintain a loyal
customer as it does to recruit a new customer
A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of
_______ - ANS frequency member program
Following the change in consumer values and consumption patterns after the Great Recession,
marketers have changed their marketing strategies to emphasize the____ - ANS Value
The growth-share matrix defines four types of SBUs. The high-growth, low-share businesses or
products, which typically need heavy investments to finance their rapid growth, are called -
ANS Question Marks
The managers of Arrow, an American retail chain, are currently reviewing new demographic
markets to sell the firm's current products. This is an example of____ - ANS Market
development
a firm such as McDonald's wanted to expand its business by adding locations, redesigning
menus, and adding services, it would be realizing growth through_____ - ANS Penetration
A women's apparel manufacturer in California recently acquired a Houston-based company that
manufactures office furniture. This is an example of ___ - ANS Diversification
Companies that define their missions in terms of products or technologies are considered
myopic primarily because __ - ANS products and technologies eventually become outdated
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
2
ANSWERS GRADED A+ 2026
In the process of developing marketing strategy, one of the two critical questions the manager
must ask is, "What customers will we serve (what's our targetmarket)?" Which of the following
is the other question? - ANS 2. How can we serve these customers best (what's our value
proposition)?
As the organization determines which customers to serve, it must first divide the market into
reachable portions, or ________ of the market, and then select which portion of the market to
target - ANS segments
The fourth stage in the marketing process is to build and sustain enduring customer
relationships. The key elements of this process involve_______ and _______ - ANS customer
value____ and ____customer satisfaction
Customer engagement marketing in the age of social media marketing differs from more
traditional marketing, which relied on intrusion to build market share. Customer engagement
marketing depends on __________ instead. - ANS attraction
One of the many elements of partner relationship management that deals with outside partners
in the channels of distribution from raw materials to delivering goods to the final consumer is
___ - ANS Supply chain management
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
1
, One of the primary reasons successful marketers try to develop customer lifetime value in a
body of loyal consumers is because ______ - ANS it costs about one-fifth to maintain a loyal
customer as it does to recruit a new customer
A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of
_______ - ANS frequency member program
Following the change in consumer values and consumption patterns after the Great Recession,
marketers have changed their marketing strategies to emphasize the____ - ANS Value
The growth-share matrix defines four types of SBUs. The high-growth, low-share businesses or
products, which typically need heavy investments to finance their rapid growth, are called -
ANS Question Marks
The managers of Arrow, an American retail chain, are currently reviewing new demographic
markets to sell the firm's current products. This is an example of____ - ANS Market
development
a firm such as McDonald's wanted to expand its business by adding locations, redesigning
menus, and adding services, it would be realizing growth through_____ - ANS Penetration
A women's apparel manufacturer in California recently acquired a Houston-based company that
manufactures office furniture. This is an example of ___ - ANS Diversification
Companies that define their missions in terms of products or technologies are considered
myopic primarily because __ - ANS products and technologies eventually become outdated
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
2
