FSU HFT 4224 Hospitality Leadership
and Ethics Exam 2 2026 Questions and
Answers Graded A+
Stakeholder Integration - Correct answer-Conscious businesses treat satisfying the
needs of all stakeholders as an ends itself, where most businesses focus on
satisfying shareholders as the means to profit maximization
Zero Sum Thinking - Correct answer-the idea that if somebody wins, somebody
else has to lose; has no place in a conscious business
Trade-Offs - Correct answer-Alternatives that must be given up when one is chosen
rather than another
Purpose Of Business - Correct answer-revolves around creating value for the
customer
Business Responsibility to Customers - Correct answer-Educating customers is not
the same as preaching to them; If the business sees a need that customers don't
recognize, it's the company's responsibility to educate the customers
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
, Heroic Selling - Correct answer-sticking entirely with what the customer truly
wants and needs, and doing something that's good for the customer and good for
the company
Relationship between customers and team members - Correct answer-happy team
members = happy customers; team members provide quality service and create a
rich customer experience
The Man in the Desert Analogy - Correct answer-Marketing example; used to
illustrate the difference between meeting the immediate needs of a customer and
meeting their wants and providing them with services making them want to return
Brand Evangelists - Correct answer-Customers who are impacted by a brand and
who urge others and pull others into purchasing a product
Extrinsic Motivation - Correct answer-carrot-and stick approach to motivation of
incentives and threats; only effective when the work lacks meaning and potential
creativity
Intrinsic Motivation - Correct answer-comprised of mastery, purpose, and
autonomy; comes from a company hiring the right people who line up with the
company's higher purpose
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
and Ethics Exam 2 2026 Questions and
Answers Graded A+
Stakeholder Integration - Correct answer-Conscious businesses treat satisfying the
needs of all stakeholders as an ends itself, where most businesses focus on
satisfying shareholders as the means to profit maximization
Zero Sum Thinking - Correct answer-the idea that if somebody wins, somebody
else has to lose; has no place in a conscious business
Trade-Offs - Correct answer-Alternatives that must be given up when one is chosen
rather than another
Purpose Of Business - Correct answer-revolves around creating value for the
customer
Business Responsibility to Customers - Correct answer-Educating customers is not
the same as preaching to them; If the business sees a need that customers don't
recognize, it's the company's responsibility to educate the customers
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
, Heroic Selling - Correct answer-sticking entirely with what the customer truly
wants and needs, and doing something that's good for the customer and good for
the company
Relationship between customers and team members - Correct answer-happy team
members = happy customers; team members provide quality service and create a
rich customer experience
The Man in the Desert Analogy - Correct answer-Marketing example; used to
illustrate the difference between meeting the immediate needs of a customer and
meeting their wants and providing them with services making them want to return
Brand Evangelists - Correct answer-Customers who are impacted by a brand and
who urge others and pull others into purchasing a product
Extrinsic Motivation - Correct answer-carrot-and stick approach to motivation of
incentives and threats; only effective when the work lacks meaning and potential
creativity
Intrinsic Motivation - Correct answer-comprised of mastery, purpose, and
autonomy; comes from a company hiring the right people who line up with the
company's higher purpose
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
