PUR 3000 Principles of PR Exam 1|Key Concepts
Correct
Incorrect
1 of 35
Definition
-first African-American woman to head a PR firm with national clients
-First African-American woman to join PRSA
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Betsy Ann Plank Joseph V. Baker
Inez Kaiser Types of people who are trusted
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2 of 35
Term
,Types of Convergence
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digital, ethical, global social, political, environmental
technological, economic,
financial, educational, legal
cultural
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3 of 35
Definition
Internal opposition, questions of costs and hours billed, conflicts of
personality or conviction, difficulties caused by distance and
availability
Client's lack of understanding of public relations or unavailability of
client management
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Benefits of internal public relations Strengths of independent consultants
Advantages of Agencies Disadvantages of agencies
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4 of 35
Definition
-A pioneer in the field of political public relations
-Formed the first agency specializing in political campaigns with
husband Clem Whitaker
-The duo managed 80 major campaigns, won all but six
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Arthur W. Page P.T. Barnum
Trusted institutions Leone Baxter
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5 of 35
Definition
-Pioneered corporate public relations with AT&T
-Among the first to utilize public opinion polling
-Founded the Arthur W. Page Society
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Correct
Incorrect
1 of 35
Definition
-first African-American woman to head a PR firm with national clients
-First African-American woman to join PRSA
Give this one a try later!
Betsy Ann Plank Joseph V. Baker
Inez Kaiser Types of people who are trusted
Don't know?
2 of 35
Term
,Types of Convergence
Give this one a try later!
digital, ethical, global social, political, environmental
technological, economic,
financial, educational, legal
cultural
Don't know?
3 of 35
Definition
Internal opposition, questions of costs and hours billed, conflicts of
personality or conviction, difficulties caused by distance and
availability
Client's lack of understanding of public relations or unavailability of
client management
Give this one a try later!
Benefits of internal public relations Strengths of independent consultants
Advantages of Agencies Disadvantages of agencies
, Don't know?
4 of 35
Definition
-A pioneer in the field of political public relations
-Formed the first agency specializing in political campaigns with
husband Clem Whitaker
-The duo managed 80 major campaigns, won all but six
Give this one a try later!
Arthur W. Page P.T. Barnum
Trusted institutions Leone Baxter
Don't know?
5 of 35
Definition
-Pioneered corporate public relations with AT&T
-Among the first to utilize public opinion polling
-Founded the Arthur W. Page Society
Give this one a try later!
