MKT 320 Week 7 Quiz - Chapters 11 and 12 Questions and answers – Strayer University

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MKT 320 Week 7 Quiz - Chapters 11 and 12
Questions and answers – Strayer University
Due Feb 24 at 9am
Points 40
Questions 20
Available after Feb 3 at 12am
Time Limit 120 Minutes
Allowed Attempts 2

Instructions
Quiz details:

Chapters 11 and 12 in Global Marketing.
20 Questions.
120-minute time limit.
You have two attempts to complete the quiz. Your highest score will be recorded.

Take the Quiz Again

Attempt History
Attempt Time Score
LATEST Attempt 1 20 minutes 34 out of 40

Correct answers are hidden.

Score for this attempt: 34 out of 40
Submitted Feb 21 at 2:21pm
This attempt took 20 minutes.
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Question 1
pts
Coca-Cola Company's global marketing leadership position is based in part on its ability
to put Coke "within an arm's reach of desire;" in other words, it is the ability to create:
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place

utility.

time

utility. form

utility.

information utility.

all of these.
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Question 2
pts
When Sony introduced the first consumer VCRs in the 1970s, the retail price exceeded
$1,000. Within a few years, the price dropped well below $500. This is an example of:
skimming

strategy.

penetration

strategy. cost-based

strategy. price

ceiling strategy.

transfer pricing strategy.
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Question 3
pts
"Organized retail" is a term used to describe:
modern chain stores.

grocery

stores. local

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