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MKT 320 Week 8 Quiz - Chapters 13 and 14
Questions and answers 2026 latest update
Due Mar 3 at 9am
Points 40
Questions 20
Available after Feb 10 at 12am
Time Limit 120 Minutes
Allowed Attempts 2
Instructions
Quiz details:
Chapters 13 and 14 in Global Marketing.
20 Questions.
120-minute time limit.
You have two attempts to complete the quiz. Your highest score will be recorded.
Take the Quiz Again
Attempt History
Attempt Time Score
LATEST Attempt 1 15 minutes 38 out of 40
Correct answers are hidden.
Score for this attempt: 38 out of 40
Submitted Feb 25 at 4:48pm
This attempt took 15 minutes.
Question 1
pts
Which promotional technique is best suited to a situation in which a company wants consumers to
actually try its product or service at no cost?
Sampling.
Sweepstakes.
Couponing.
Freestanding inserts.
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, FOR MOREEXAMS
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Personal selling.
Question 2
pts
Building a prospect base is typically part of which step of the strategic/consultative selling model?
Development of a customer strategy.
Development of a personal selling philosophy.
Development of a product strategy.
Development of a relationship strategy.
Development of a presentation strategy.
Question 3
pts
Which of the following is not an advantage of using sales promotions?
Provides a tangible incentive to buyers.
Provides accountability to marketing
managers Enables company to build its
database.
Builds long-term brand awareness.
Develops relationship with customers.
IncorrectQuestion 4
pts
The promise or claim that captures the reason for buying the product or the benefit that ownership
confers is called the ________ proposition.
buying
value
ownership
purchase
selling
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EMAIL:
EMAIL:
MKT 320 Week 8 Quiz - Chapters 13 and 14
Questions and answers 2026 latest update
Due Mar 3 at 9am
Points 40
Questions 20
Available after Feb 10 at 12am
Time Limit 120 Minutes
Allowed Attempts 2
Instructions
Quiz details:
Chapters 13 and 14 in Global Marketing.
20 Questions.
120-minute time limit.
You have two attempts to complete the quiz. Your highest score will be recorded.
Take the Quiz Again
Attempt History
Attempt Time Score
LATEST Attempt 1 15 minutes 38 out of 40
Correct answers are hidden.
Score for this attempt: 38 out of 40
Submitted Feb 25 at 4:48pm
This attempt took 15 minutes.
Question 1
pts
Which promotional technique is best suited to a situation in which a company wants consumers to
actually try its product or service at no cost?
Sampling.
Sweepstakes.
Couponing.
Freestanding inserts.
FOR MOREEXAMS
EMAIL:
, FOR MOREEXAMS
EMAIL:
Personal selling.
Question 2
pts
Building a prospect base is typically part of which step of the strategic/consultative selling model?
Development of a customer strategy.
Development of a personal selling philosophy.
Development of a product strategy.
Development of a relationship strategy.
Development of a presentation strategy.
Question 3
pts
Which of the following is not an advantage of using sales promotions?
Provides a tangible incentive to buyers.
Provides accountability to marketing
managers Enables company to build its
database.
Builds long-term brand awareness.
Develops relationship with customers.
IncorrectQuestion 4
pts
The promise or claim that captures the reason for buying the product or the benefit that ownership
confers is called the ________ proposition.
buying
value
ownership
purchase
selling
FOR MOREEXAMS
EMAIL:
