MAR 3023 EXAM 4 FSU WITH QUESTIONS AND CORRECT RATIONALES
The ccoordination cof cpromotion cand cmarketing cefforts cused cfor cmaximum cimpact? c- cCORRECT cANS✔✔Integrated cMarketing
cCommunications c(IMC)
4 cGoals cof cIntegrated cMarketing cCommunications? c- cCORRECT cANS✔✔1. cConsistent
2. cCoordinated
3. cComplementary
4. cContinuity
Promoting ca cproduct conly cto cthe cNEXT cINSTITUTION cdown cthe cmarketing cchannel? c- cCORRECT cANS✔✔Push cPolicy
Promoting ca cproduct cDIRECTLY cTO cCONSUMERS cto cdevelop cstrong cdemand? c- cCORRECT cANS✔✔Pull cPolicy
The cprocess cthat cdescribes cthe cexchange cof cinformation cbetween ctwo cor cmore cpeople? c- cCORRECT
cANS✔✔Communication cProcess
How ca ccommunication ctravels cfrom cthe csource cto cthe creceiver? c- cCORRECT cANS✔✔Channel
no cpersonal ccontact cwith cconsumer? c- cCORRECT cANS✔✔Non-Personal cChannel
Involves cDirect cContact? c- cCORRECT cANS✔✔Personal cChannels
The cperson/ corganization cthat chas cinformation cto cshare? c- cCORRECT cANS✔✔Source
The cconsumers clevel cof cfamiliarity cwith ca cname c(how cpopular/likeable csomeone cis)? c- cCORRECT cANS✔✔Q cScore
The cprocess cof ctransforming cthe cmessage cback cinto cthought? c- cCORRECT cANS✔✔Decoding
The cprocess cof cputting cwords, cthoughts, cmessages cinto csymbolic cform cin csuch ca cway cthat cthey cwill cbe cunderstood cby cthe
creceiver/consumer? c- cCORRECT cANS✔✔Encoding
Anything cthat cinterferes cwith cor cdistorts cthe cmessage? c- cCORRECT cANS✔✔Noise
A csubset cof c"viral cmarketing" cwhere cin ccompanies chire csocially cactive cconsumers cto cPROMOTE cPRODUCTS cTO cTHEIR
cFRIENDS, crelatives cand cacquaintances? c- cCORRECT cANS✔✔Buzz cMarketing
The cthinking cstage. cWhere cthe creceiver cbecomes caware cof cthe cmessage? c- cCORRECT cANS✔✔Cognitive cStage
the cfeeling cstage. cWhere cthe creceiver cforms ca cliking cor cpreference cfor cthe cad cobject? c- cCORRECT cANS✔✔Affective cStage
the cdoing cstage. cWhere cthe creceiver cacts con cthe cpreference? c- cCORRECT cANS✔✔Behavioral cStage
developed cfor cpersonal cselling c- crepresents cthe cstages ca csalesperson cmust ctake ca ccustomer cthrough cto cinduce cpurchase
c(attention c- cinterest c- cdesire c- caction)? c- cCORRECT cANS✔✔AIDA cModel
A cpaid cform cof cnon-personal ccommunication cthat cis ctransmitted cto ca ctarget caudience cthrough cmass cmedia? c- cCORRECT
cANS✔✔Advertising
A ctype cof cproduct cpromotion cthat cattempts cto cinfluence ca cconsumer cin cfavor cof ca cpurchasing cparticular cgood cor cservice? c-
cCORRECT cANS✔✔Advertising cPervasiveness
conveys ca cfirm's cposition con ca cpublic cissue? c- cCORRECT cANS✔✔Advocacy cAdvertising
promotes cthe cuses, cfeatures cand cbenefits cof cspecific cproducts? c- cCORRECT cANS✔✔Product cAdvertising
focuses con cstimulating cdemand cfor ca cproduct ccategory c(instead cof ca cspecific cbrand) cGot cMilk. c- cCORRECT cANS✔✔Pioneer
cAdvertising
compares ctwo cor cmore cbrands con cone cor cmore ccharacteristics? c- cCORRECT cANS✔✔Comparative cAdvertising
The ccoordination cof cpromotion cand cmarketing cefforts cused cfor cmaximum cimpact? c- cCORRECT cANS✔✔Integrated cMarketing
cCommunications c(IMC)
4 cGoals cof cIntegrated cMarketing cCommunications? c- cCORRECT cANS✔✔1. cConsistent
2. cCoordinated
3. cComplementary
4. cContinuity
Promoting ca cproduct conly cto cthe cNEXT cINSTITUTION cdown cthe cmarketing cchannel? c- cCORRECT cANS✔✔Push cPolicy
Promoting ca cproduct cDIRECTLY cTO cCONSUMERS cto cdevelop cstrong cdemand? c- cCORRECT cANS✔✔Pull cPolicy
The cprocess cthat cdescribes cthe cexchange cof cinformation cbetween ctwo cor cmore cpeople? c- cCORRECT
cANS✔✔Communication cProcess
How ca ccommunication ctravels cfrom cthe csource cto cthe creceiver? c- cCORRECT cANS✔✔Channel
no cpersonal ccontact cwith cconsumer? c- cCORRECT cANS✔✔Non-Personal cChannel
Involves cDirect cContact? c- cCORRECT cANS✔✔Personal cChannels
The cperson/ corganization cthat chas cinformation cto cshare? c- cCORRECT cANS✔✔Source
The cconsumers clevel cof cfamiliarity cwith ca cname c(how cpopular/likeable csomeone cis)? c- cCORRECT cANS✔✔Q cScore
The cprocess cof ctransforming cthe cmessage cback cinto cthought? c- cCORRECT cANS✔✔Decoding
The cprocess cof cputting cwords, cthoughts, cmessages cinto csymbolic cform cin csuch ca cway cthat cthey cwill cbe cunderstood cby cthe
creceiver/consumer? c- cCORRECT cANS✔✔Encoding
Anything cthat cinterferes cwith cor cdistorts cthe cmessage? c- cCORRECT cANS✔✔Noise
A csubset cof c"viral cmarketing" cwhere cin ccompanies chire csocially cactive cconsumers cto cPROMOTE cPRODUCTS cTO cTHEIR
cFRIENDS, crelatives cand cacquaintances? c- cCORRECT cANS✔✔Buzz cMarketing
The cthinking cstage. cWhere cthe creceiver cbecomes caware cof cthe cmessage? c- cCORRECT cANS✔✔Cognitive cStage
the cfeeling cstage. cWhere cthe creceiver cforms ca cliking cor cpreference cfor cthe cad cobject? c- cCORRECT cANS✔✔Affective cStage
the cdoing cstage. cWhere cthe creceiver cacts con cthe cpreference? c- cCORRECT cANS✔✔Behavioral cStage
developed cfor cpersonal cselling c- crepresents cthe cstages ca csalesperson cmust ctake ca ccustomer cthrough cto cinduce cpurchase
c(attention c- cinterest c- cdesire c- caction)? c- cCORRECT cANS✔✔AIDA cModel
A cpaid cform cof cnon-personal ccommunication cthat cis ctransmitted cto ca ctarget caudience cthrough cmass cmedia? c- cCORRECT
cANS✔✔Advertising
A ctype cof cproduct cpromotion cthat cattempts cto cinfluence ca cconsumer cin cfavor cof ca cpurchasing cparticular cgood cor cservice? c-
cCORRECT cANS✔✔Advertising cPervasiveness
conveys ca cfirm's cposition con ca cpublic cissue? c- cCORRECT cANS✔✔Advocacy cAdvertising
promotes cthe cuses, cfeatures cand cbenefits cof cspecific cproducts? c- cCORRECT cANS✔✔Product cAdvertising
focuses con cstimulating cdemand cfor ca cproduct ccategory c(instead cof ca cspecific cbrand) cGot cMilk. c- cCORRECT cANS✔✔Pioneer
cAdvertising
compares ctwo cor cmore cbrands con cone cor cmore ccharacteristics? c- cCORRECT cANS✔✔Comparative cAdvertising
