BUSML 3250 QUIZZES QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+||BRAND NEW!!
2. How can we serve these customers best (what's our value proposition)? - (ANSWER)In the process of
developing marketing strategy, one of the two critical questions the manager must ask is, "What
customers will we serve (what's our targetmarket)?" Which of the following is the other question?
segments - (ANSWER)As the organization determines which customers to serve, it must first divide the
market into reachable portions, or ________ of the market, and then select which portion of the market
to target
customer value____ and ____customer satisfaction - (ANSWER)The fourth stage in the marketing
process is to build and sustain enduring customer relationships. The key elements of this process
involve_______ and _______
attraction - (ANSWER)Customer engagement marketing in the age of social media marketing differs
from more traditional marketing, which relied on intrusion to build market share. Customer engagement
marketing depends on __________ instead.
Supply chain management - (ANSWER)One of the many elements of partner relationship management
that deals with outside partners in the channels of distribution from raw materials to delivering goods to
the final consumer is ___
it costs about one-fifth to maintain a loyal customer as it does to recruit a new customer -
(ANSWER)One of the primary reasons successful marketers try to develop customer lifetime value in a
body of loyal consumers is because ______
frequency member program - (ANSWER)A room upgrade offered by a hotel to a guest who often stays in
the hotel is an example of _______
Value - (ANSWER)Following the change in consumer values and consumption patterns after the Great
Recession, marketers have changed their marketing strategies to emphasize the____
Question Marks - (ANSWER)The growth-share matrix defines four types of SBUs. The high-growth, low-
share businesses or products, which typically need heavy investments to finance their rapid growth, are
called
, BUSML 3250 QUIZZES QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+||BRAND NEW!!
Market development - (ANSWER)The managers of Arrow, an American retail chain, are currently
reviewing new demographic markets to sell the firm's current products. This is an example of____
Penetration - (ANSWER)a firm such as McDonald's wanted to expand its business by adding locations,
redesigning menus, and adding services, it would be realizing growth through_____
Diversification - (ANSWER)A women's apparel manufacturer in California recently acquired a Houston-
based company that manufactures office furniture. This is an example of ___
products and technologies eventually become outdated - (ANSWER)Companies that define their
missions in terms of products or technologies are considered myopic primarily because __
Market targeting - (ANSWER)The process of evaluating each market segment's attractiveness and
selecting one or more segments to enter is known as ____
Position - (ANSWER)Alpha Motors offers "Green automobiles for a greener world." This refers to the
_______ of Alpha automobiles
Functional - (ANSWER)Emerson Studios has designed its marketing organization along the lines of a ____
organization in which operational specialists head different marketing activities.
Suppliers - (ANSWER)Marketing intermediaries help the company promote, sell, and distribute its
products to final buyers. _________ are not marketing intermediaries.
Demography - (ANSWER)A critical element of microenvironmental scanning is ________, which is the
study of human populations in terms of size, density, location, age, gender, race, occupation, and other
statistics. This portion of the environment is of major interest to marketers because it involves people
who make up markets.
ANSWERS) |ALREADY GRADED A+||BRAND NEW!!
2. How can we serve these customers best (what's our value proposition)? - (ANSWER)In the process of
developing marketing strategy, one of the two critical questions the manager must ask is, "What
customers will we serve (what's our targetmarket)?" Which of the following is the other question?
segments - (ANSWER)As the organization determines which customers to serve, it must first divide the
market into reachable portions, or ________ of the market, and then select which portion of the market
to target
customer value____ and ____customer satisfaction - (ANSWER)The fourth stage in the marketing
process is to build and sustain enduring customer relationships. The key elements of this process
involve_______ and _______
attraction - (ANSWER)Customer engagement marketing in the age of social media marketing differs
from more traditional marketing, which relied on intrusion to build market share. Customer engagement
marketing depends on __________ instead.
Supply chain management - (ANSWER)One of the many elements of partner relationship management
that deals with outside partners in the channels of distribution from raw materials to delivering goods to
the final consumer is ___
it costs about one-fifth to maintain a loyal customer as it does to recruit a new customer -
(ANSWER)One of the primary reasons successful marketers try to develop customer lifetime value in a
body of loyal consumers is because ______
frequency member program - (ANSWER)A room upgrade offered by a hotel to a guest who often stays in
the hotel is an example of _______
Value - (ANSWER)Following the change in consumer values and consumption patterns after the Great
Recession, marketers have changed their marketing strategies to emphasize the____
Question Marks - (ANSWER)The growth-share matrix defines four types of SBUs. The high-growth, low-
share businesses or products, which typically need heavy investments to finance their rapid growth, are
called
, BUSML 3250 QUIZZES QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+||BRAND NEW!!
Market development - (ANSWER)The managers of Arrow, an American retail chain, are currently
reviewing new demographic markets to sell the firm's current products. This is an example of____
Penetration - (ANSWER)a firm such as McDonald's wanted to expand its business by adding locations,
redesigning menus, and adding services, it would be realizing growth through_____
Diversification - (ANSWER)A women's apparel manufacturer in California recently acquired a Houston-
based company that manufactures office furniture. This is an example of ___
products and technologies eventually become outdated - (ANSWER)Companies that define their
missions in terms of products or technologies are considered myopic primarily because __
Market targeting - (ANSWER)The process of evaluating each market segment's attractiveness and
selecting one or more segments to enter is known as ____
Position - (ANSWER)Alpha Motors offers "Green automobiles for a greener world." This refers to the
_______ of Alpha automobiles
Functional - (ANSWER)Emerson Studios has designed its marketing organization along the lines of a ____
organization in which operational specialists head different marketing activities.
Suppliers - (ANSWER)Marketing intermediaries help the company promote, sell, and distribute its
products to final buyers. _________ are not marketing intermediaries.
Demography - (ANSWER)A critical element of microenvironmental scanning is ________, which is the
study of human populations in terms of size, density, location, age, gender, race, occupation, and other
statistics. This portion of the environment is of major interest to marketers because it involves people
who make up markets.
