MAR 3023 Exam 2 Brady (Brady - FSU)
{LATEST 2026 -2027 update} QUESTIONS
AND ANSWERS 100% CORRECT
Population - correct answer Elements, units, or individuals of interest to researchers
for a specific study.
Sample - correct answer A limited number of units chosen to represent the total
population.
Sampling - correct answer Selecting representative units from the overall population.
Probability Sampling - correct answer Random sampling and stratified sampling.
Non probability Sampling - correct answer Quota. Not random and is based on
characteristics within the population.
,Human Data Gathering - correct answer Interviews, focus groups.
Machine Data Gathering - correct answer Scanner data, observation.
Self-Report Data Gathering - correct answer Customer Surveys
Keys to Data Gathering - correct answer Bias, depth, accuracy, and resources.
Regression - correct answer A technique that is used to predict a dependent variable
with one of more independent variables. Predict sales levels with different levels of
advertising, pricing, and services.
, Market Segmentation - correct answer The process of dividing up a market into
smaller groups. The groups are designed to have similar wants and needs. Firms can
use this their marketing mix to tailor products for the different groups.
Targeting - correct answer Firms can develop new products or reposition old ones to
target lucrative groups of consumers.
Targeting Strategies - correct answer 1. Undifferentiated - entire market is target
market with only one marketing mix, one approach for all (theoretical), homogenous
market.
2. Differentiated - two or more segments; more than one marketing mix, different
approach for each.
3. Concentrated - single market segment; one marketing mix (dating sites), well-
defined market with one approach for the particular market.
{LATEST 2026 -2027 update} QUESTIONS
AND ANSWERS 100% CORRECT
Population - correct answer Elements, units, or individuals of interest to researchers
for a specific study.
Sample - correct answer A limited number of units chosen to represent the total
population.
Sampling - correct answer Selecting representative units from the overall population.
Probability Sampling - correct answer Random sampling and stratified sampling.
Non probability Sampling - correct answer Quota. Not random and is based on
characteristics within the population.
,Human Data Gathering - correct answer Interviews, focus groups.
Machine Data Gathering - correct answer Scanner data, observation.
Self-Report Data Gathering - correct answer Customer Surveys
Keys to Data Gathering - correct answer Bias, depth, accuracy, and resources.
Regression - correct answer A technique that is used to predict a dependent variable
with one of more independent variables. Predict sales levels with different levels of
advertising, pricing, and services.
, Market Segmentation - correct answer The process of dividing up a market into
smaller groups. The groups are designed to have similar wants and needs. Firms can
use this their marketing mix to tailor products for the different groups.
Targeting - correct answer Firms can develop new products or reposition old ones to
target lucrative groups of consumers.
Targeting Strategies - correct answer 1. Undifferentiated - entire market is target
market with only one marketing mix, one approach for all (theoretical), homogenous
market.
2. Differentiated - two or more segments; more than one marketing mix, different
approach for each.
3. Concentrated - single market segment; one marketing mix (dating sites), well-
defined market with one approach for the particular market.
