D467 EXPLORING DATA EXAM
QUESTIONS AND VERIFIED ANSWERS
2025 2026 LATEST
◉Fill in the blank: For data analytics projects, _____ data is typically
preferred because users know it originated within the organization.
second-party
third-party
multi-party
first-party . Answer: first-party
◉A grocery store chain purchases customer data from a credit card
company. The grocer uses this data to identify its most loyal customers
and offer them special promotions and discounts. What type of data is
being used in this scenario?
First-party
Multi-party
Third-party
Second-party . Answer: Second-party
,◉In data analytics, what term refers to all possible data values in a
dataset?
Source
Representation
Population
Sample . Answer: Population
◉An entertainment website displays a star rating for a movie based on
user reviews. Users can select from one to five whole stars to rate the
movie. The star rating is an example of what type of data? Select all that
apply.
Continuous
Discrete
Ordinal
Nominal . Answer: Discrete
Ordinal
◉What type of data is the height of a skyscraper?
Discrete
Qualitative
,Nominal
Continuous . Answer: Continuous
◉In data analytics, what is the term for data that is generated from, and
lives, outside of an organization?
Peripheral
Outer
Internal
External . Answer: External
◉What are the key characteristics of unstructured data? Select all that
apply.
Fits neatly into rows and columns
Unorganized
May have an internal structure
Clearly identifiable construction . Answer: Unorganized
May have an internal structure
◉Fill in the blank: A data model is used to organize _____ and how they
relate to one another.
, data visualizations
database structures
data elements
spreadsheet fields . Answer: data elements
◉When discussing structured databases, data analysts refer to the data
contained in a row as a record. How do they refer to the data contained
in a column?
Field
Subject
Character
Point . Answer: Field
◉Fill in the blank: A data type is a specific kind of data _____ that tells
what kind of value the data is.
attribute
frame
model
point . Answer: attribute
QUESTIONS AND VERIFIED ANSWERS
2025 2026 LATEST
◉Fill in the blank: For data analytics projects, _____ data is typically
preferred because users know it originated within the organization.
second-party
third-party
multi-party
first-party . Answer: first-party
◉A grocery store chain purchases customer data from a credit card
company. The grocer uses this data to identify its most loyal customers
and offer them special promotions and discounts. What type of data is
being used in this scenario?
First-party
Multi-party
Third-party
Second-party . Answer: Second-party
,◉In data analytics, what term refers to all possible data values in a
dataset?
Source
Representation
Population
Sample . Answer: Population
◉An entertainment website displays a star rating for a movie based on
user reviews. Users can select from one to five whole stars to rate the
movie. The star rating is an example of what type of data? Select all that
apply.
Continuous
Discrete
Ordinal
Nominal . Answer: Discrete
Ordinal
◉What type of data is the height of a skyscraper?
Discrete
Qualitative
,Nominal
Continuous . Answer: Continuous
◉In data analytics, what is the term for data that is generated from, and
lives, outside of an organization?
Peripheral
Outer
Internal
External . Answer: External
◉What are the key characteristics of unstructured data? Select all that
apply.
Fits neatly into rows and columns
Unorganized
May have an internal structure
Clearly identifiable construction . Answer: Unorganized
May have an internal structure
◉Fill in the blank: A data model is used to organize _____ and how they
relate to one another.
, data visualizations
database structures
data elements
spreadsheet fields . Answer: data elements
◉When discussing structured databases, data analysts refer to the data
contained in a row as a record. How do they refer to the data contained
in a column?
Field
Subject
Character
Point . Answer: Field
◉Fill in the blank: A data type is a specific kind of data _____ that tells
what kind of value the data is.
attribute
frame
model
point . Answer: attribute
