DIGITAL MARKETING EXAM 3 QUESTIONS & ACCURATE ANSWERS PASSED ALREADY GRADED A+

DIGITAL MARKETING EXAM 3
QUESTIONS & ACCURATE ANSWERS
PASSED ALREADY GRADED A+
The basic marketing strategies include: - Correct Answer ✔✔ customer retention,
customer conversion, customer value growth (all)

Reasons the lead generation and management process is important include: - Correct
Answer ✔✔ reducing the cost of sales

Which do managers see as MOST important? - Correct Answer ✔✔ generating high
quality leads

________ is the term used to describe the process of creating customer demand
beginning with awareness and continuing through customer development. - Correct
Answer ✔✔ demand generation

Marketers use the Eloqua, Pardot, and Marketo systems to ______ leads. - Correct
Answer ✔✔ score

Which is a true statement about the B2B buy cycle? - Correct Answer ✔✔ The B2B buy
cycle implies a process with multiple participants that occurs over time.

Communication channels for generating sales leads include: - Correct Answer ✔✔
online advertising, trade shows in the real world, direct mail, ZOOM webinars (all)

Inbound marketing includes: - Correct Answer ✔✔ content marketing

Which of the following can be part of a content marketing strategy? - Correct Answer
✔✔ funny memes shared on Reddit, TV ads posted on YouTube, customer comments
posted on FB (all)

Qualifying sales leads means: - Correct Answer ✔✔ asking a standard set of questions
to determine needs and budget.

1. A B2B (Business to Business) brand is one that generates more than _________ of
its revenue from business clients. - Correct Answer ✔✔ half

1. ________________ is the process of finding people (leads) who're likely to become
your customers immediately or in the future. "Finding" people implies finding information
about people, like their name, email ID or organization's name, all of which you can use
to initiate a business relationship with them. You can generate leads organically and/or

, by spending money, depending on your resources. - Correct Answer ✔✔ lead
generation

1. According to a recent Edelman Trust Barometer, 63% of consumers need to hear
company claims _______ before they'll actually believe them. - Correct Answer ✔✔ 3-5
times

1. The B2B decision process includes the following steps: - Correct Answer ✔✔ a. 1.
Needs awareness
b. 2. research
c. 3. Consideration and comparison
d. 4. Procurement

1. Qualifying sales leads is the process of asking a series of standard questions to
determine a potential client's needs and budget. - Correct Answer ✔✔ true

1. Marketers use systems such as Eloqua, Pardot and Marketo to _______ leads. -
Correct Answer ✔✔ score

1. Testing landing pages is time intensive and does not produce measurable
improvements in the lead generation and management process, therefore, should be
avoided. - Correct Answer ✔✔ true

1. Contacting a salesperson now comes later in the purchase process. - Correct Answer
✔✔ true

1. Sales and marketing departments must work together, especially to nurture leads so
they are ready to convert to sales. - Correct Answer ✔✔ true

1. Repurposing __________ is reformatting content to suit another platform and
rewriting content as appropriate, such as tweetable quote/ blog post/ corporate tweet/
share. - Correct Answer ✔✔ content

1. Most purchases begin with _________. - Correct Answer ✔✔ search

__________ Marketing—Get Prospects' Permission to Push Content to Them - Correct
Answer ✔✔ permission

1. The Hubspot permission marketing strategy is to: - Correct Answer ✔✔ a. 1. Attract
b. 2. Acquire
c. 3. Close
d. 4. Delight

1. _____________ is the end goal, to close the sale. From a marketing campaign
perspective, this is to generate the desired behavior and move the prospect from one
stage in the journey to another. - Correct Answer ✔✔ conversion